Marissa Mayer, Vice President of Google's Search and User Experience department, stated that SearchWiki allows users to save modified results. Google's move is aimed at making its search engine more personalized. After users adjust the search results page using SearchWiki, it will not change the algorithm of Google's search engine itself, nor will it affect the fairness of the search engine.
However, some industry insiders expressed doubts. They believe that Google's approach is ultimately just to attract and retain more netizens, thereby further developing their online advertising business, which actually does nothing to improve the user's search experience.
Industry insiders pointed out that although Google claims that user modifications will not affect the website ranking principles of its search engine, it might still use user search habits to change its retrieval algorithms. Google may collect data after user adjustments, eventually altering the search results. This practice is extremely irresponsible. Moreover, once the SearchWiki function is activated, it cannot be turned off, which seems somewhat overbearing.
However, all these statements are merely speculating on "possible" outcomes. I personally feel that regardless of whether functions change or new ones are added, user habits always exist, and leveraging user habits is not necessarily wrong. If this alone is used to determine unfairness, then there would be injustice everywhere in society. Therefore, as long as GOOGLE takes responsibility for netizens and introduces a new system, netizens will naturally welcome it.