Official SEO guide from Google

This is an official SEO guide from Google, originally circulated internally within Google. However, because this guide offers some instructive value for website newcomers or amateur SEO practitioners, the Google Webmaster Blog shared it publicly.

Even if you don't have a website or write blogs on BSP, this is still a search engine optimization guide worth reading.

I briefly read through this beginner's SEO guide and translated its key points here.

This guide won't tell you how to rank first on Google, but it can make your website or blog more user-friendly and search-engine friendly.

1. Use unique and accurate titles

For both visitors and search engines, titles are very important for a website. Titles play an extremely critical role in SEO.

What you should try to do:

1. Properly describe the content of the webpage

2. Assign different titles to each webpage

3. Use clear titles

What you should avoid:

1. Titles that are unrelated to the page content

2. Naming webpages with terms like "Untitled" or "Page 1"

3. Using the same title for all webpages

4. Titles that are too long

5. Titles containing keywords unrelated to the content

2. Make better use of meta tags

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