With the continuous maturity of the Internet blog industry chain, more and more BSPs want to transplant the prosperity of blogs to the mobile network. Mobile operators, seeing the growing popularity of blogs on the Internet, are also thinking about how to cash in on the name of blogs. Thus, starting from the second half of 06, the two major operators, Mobile and Unicom, began to play with blogs at the same time. But even though they were both playing with blogs, their approaches were completely different, which was quite interesting.