Kappa Girl is a low-grade online marketing farce.

On the Singles' Day, the search keywords of Google Hot榜 were occupied by keywords similar to "Shanghai East Building Kappa girl". The so-called East Building Kappa girl incident video lasted for 12 minutes. It was said that a certain Kappa waitress in the East Building engaged in sexual transactions with others, which was filmed and put online. The quality of the video was as good as professional adult videos, and the picture quality was absolutely clear.

Analyzing from various angles and details, this incident is suspected to be a low-quality online marketing farce planned by Kappa Company to promote its own brand. The reason why I say it's low-quality is not because of its poor effect. In fact, if we only look at the effect, this promotion and炒作can be considered an extremely successful example of low-cost marketing. A brand gained huge promotion at an extremely low cost within a very short time, attracting a large amount of attention and making tens of thousands of people know about the unfamiliar keyword Kappa. Therefore, judging from the effect alone, this炒作promotion is undoubtedly successful.