With the fall of economic barriers and the rise of global markets, while the packaging industry is welcoming unprecedented opportunities, it is also facing some new challenges and difficulties. The continuous development and maturation of the market are placing higher demands on product packaging. Therefore, we can clearly see that the current state of development in the packaging industry is one where opportunities coexist with challenges.
So, how should packaging companies respond to these challenges? Secretary General of the World Packaging Organization, Carl Olsmats, shared his views on this issue. He said, "I think the packaging industry has become a more interconnected industry, but it still lags far behind other fields in areas such as negotiation and consultation."