Because of the various forms of outdoor advertising production, it is difficult to have a unified quality standard and management. Currently, there are still many issues to be discussed regarding the standardization of outdoor advertising production:
1. Specifications: Most foreign outdoor advertising light boxes and urban features are relatively uniform in size according to different environments. Chaos is not only ungraceful but also easily causes visual fatigue and tension for people. The relative uniformity of specifications is not only beneficial for the overall beauty of the city image but also can facilitate the replacement of images and reduce the cost of publication.