The development of outdoor advertising in our country is showing an upward trend, especially in Beijing, Shanghai and Guangzhou, which basically represent the current level of outdoor advertising production in our country. Generally speaking, compared with urban architecture and urban public facility construction, outdoor advertising is relatively backward. The main manifestations are: the form of expression and information delivery of outdoor advertising are relatively single, most of the advertising boards are made of single materials such as spray painting, neon lights, and LED, lacking grandeur, rhythm and动感. The advertising performance is relatively flat, and there are too few outstanding works.