Dell launches a new brand Studio for consumers with seven body colors to choose from.

On June 27, Dell today launched a new consumer brand "Studio" and released two new series of laptops under this brand: Studio 15 and Studio 17. According to reports, Studio will join Dell's existing Inspiron and XPS brands to form a family of consumer brands. This is also the first time in recent years that Dell has introduced a new brand in its consumer product line, which can be seen as further evidence of Dell's current emphasis on consumer products from another perspective.