Daring to innovate is something any brand needs to do. Of course, being too unconventional isn't necessarily a good thing, since it still depends on whether the market and consumers can accept such an avant-garde product. However, for the ROKR E8, many of its innovations are actually quite practical. And when the mobile phone market encounters a bottleneck in terms of functionality, will a product like this show us a new direction, just like the iPhone?