When Yongbeili meets CK
In 2003, the Swedish football star collaborated with the well-known underwear brand CK. Before that, our understanding of永贝里was limited to the red-haired No. 9 of the Swedish team on the football field. After that underwear advertisement, the situation seemed to have changed.
The theme of the underwear advertisement in 2003 was clear. 永贝里的 upper body was coated with a layer of olive oil, and the perfect muscle lines of an athlete were fully visible. The "Calvin Klein" logo on the underwear was faintly visible against the backdrop of 永贝里的 wheat-colored skin. The "leopard tattoo" on the abdomen was regarded as the finishing touch in the flat photos. However, 永贝里admitted that it was just a painting done before the shoot, which could be wiped off. It doesn't matter, the classic image of "CK man" has been firmly engraved in the hearts of many female fans.
According to statistics, after 永贝里became the spokesperson for CK in 2003, the global sales of CK men's underwear soared by more than ten percentage points, with most buyers being women. In front of the huge advertising boards, the girls exclaimed that there was another handsome guy on the green pitch, feeling somewhat regretful: how come they didn't notice such a sexy player on the field earlier? Of course, at that time, it was their own fault because 永贝里, the No. 9 of the Swedish team, already had a distinctive red hair during the Korea-Japan World Cup. Unfortunately, at that time, the girls only had eyes for the English No. 7 with a mohawk... Although 永贝里is not really comparable to Beckham in terms of handsome looks, 永贝里has a clearly defined face and a statue-like figure, which quickly made him a sexy idol in the hearts of girls. In all kinds of fashion and sexiness rankings thereafter, 永贝里always had a place.
Until 永贝里met CK, everything changed. It can be said that if he wears the Swedish national team uniform, he is a player; if he wears CK underwear, he is the sexiest model. So, a handsome man also needs proper attire, even if it is just a small piece of cloth.