Starting from this year, Sony Ericsson's Cyber-shot mobile phone series has officially branched out independently from the K series. All future Cyber-shot phones will belong to the "C" series, with a brand personality that is more distinct than before. Since a new series has been launched, naturally there must also be new products to represent it. Sony Ericsson’s first batch of C series models — the C702c and C902c — were officially unveiled earlier at the beginning of the year. As the launch models for the C series, the C702c and C902c feature many bold attempts in design and functional applications, offering a refreshing experience.