The shaping of corporate image planning is achieved through the implementation of three aspects: philosophy, behavior, and visual identity. This is precisely the perfect unification of the three processes of seeking truth, pursuing goodness, and achieving beauty.
Firstly, seeking truth. That is, respecting facts and objective laws, and then boldly exploring and adhering to the truth. It is a prerequisite for the realization of modern scientific development and progress. Only by continuously seeking the truth can a company ensure the quality of its products. Only by adhering to the scientific spirit of seeking truth in research and production, can a company maintain its forward momentum and a cool head while keeping up with the times. Corporate image planning must adhere to the principle of seeking truth.
Secondly, pursuing goodness. From a philosophical perspective, the value concept of corporate image planning is about recognizing the usefulness of an object. A company's value concept is the ultimate judgment on the significance of the company agreed upon by all or most of its members. The business operations of a company are realized in its relationships with the government, customers, financial institutions, media, and other parts of society. Therefore, a company cannot ignore these connections and solely pursue its own interests. The value and significance of a company's existence depend on the recognition and support of the general public from all sectors of society. Thus, a company's choice of pursuing goodness as a value concept is based on a correct understanding of itself and is consistent with the ways and means of social civilization and progress. Pursuing goodness is an important part of corporate culture and an inherent stipulation of a company. Only when a company understands who it serves can it make the right judgment in target positioning.
Thirdly, achieving beauty. That is, reaching a state of beauty and meeting people's emotional demands. The production process of a company is also a process of objectifying human essence. Successful business operations affirm the essence of human power in reality, which is also the essence of the aesthetic pleasure that a company brings to its employees. The beauty of a company is based on the free mastery of economic laws: "Continuously realizing the unity of people's conscious initiative and the objective inevitability of the economy, that is, increasingly deeply understanding economic laws, thereby gaining freedom in the kingdom of economic necessity." When workers transcend from the kingdom of necessity to the kingdom of freedom in production, they will experience the wonderful psychological feeling of "doing as one pleases without overstepping the boundaries," which is also a kind of aesthetic intention. Therefore, corporate image planning cannot lack the pursuit of beauty.
Related thematic articles:
- New trends in housekeeping services
- The non-single form of bus stop billboard advertisements
- Shanghai website optimization