History of Corporate Identity

by shimao1995 on 2012-03-08 15:53:15

The history of Corporate Identity (CI for short) can be traced back to the early 20th century. In 1908, Peter Behrens, a famous German architectural designer, designed a concise letter-based logo for AEG in Germany and applied it to the company's product series as well as notepaper, envelopes, buildings, and stores. These design practices by Behrens for AEG are widely recognized as the prototype of corporate identity planning. Since the emergence of CI, its successful adoption by well-known companies in Europe, America, and Japan has rapidly established its reputation in the industry. The CI strategy is not a cure-all solution, but its reasonable and scientific essence is key to a company's success. Corporate identity planning can also be referred to as corporate image management (Corporate Image Management), which involves planning and managing a company from the perspective of its image in terms of ideology (Mind), behavior (Behavior), and visual aspects (Visual). It standardizes the company’s values, goals, public relations strategies, service marketing, brand logos, advertisements, etc., purposefully and systematically. Shenzhen corporate identity planning companies combine the internal culture and external representation of enterprises, achieving both internal and external refinement, forming a collective image force that impacts the market and wins the trust and support of consumers.