Longchamp Singapore Outlet Cai: In fact, this event is not only a return to consumer activities but also a form of word-of-mouth marketing. We want consumers to understand that Little Swan’s product quality can withstand the test. Additionally, we hope that Little Swan branded products will continue through generations within families. We must not only tap into the immediate needs of consumers but also uncover future demands.
New Chinese Commercial News reporter Sun Congying Daily: How does Little Swan expand in the overseas market? What is the biggest bottleneck for Chinese brands going international?
New Daily: The global economic situation is not good, both domestic and international markets are shrinking. This situation is grim for home appliance enterprises. How does Little Swan view this issue?
Cai New: The TV market has changed from CRT TVs to flat-panel TVs, a revolutionary change that suddenly overturned market rankings. The washing machine market will not experience revolutionary technology, nor will there be significant fluctuations in market share.
Cai New: Starting January 1, the country implemented recycling policies where specialized enterprises recycle and decompose old appliances. This means that every household appliance enterprise should pay money to the state, which subsidizes the enterprises responsible for recovery and decomposition. Despite rising costs, in the long run, it benefits the overall development of the entire appliance industry and accelerates the speed of product updates. We encourage the elimination of outdated products as soon as possible, which overall is a very good direction.
Related reports: Little Swan's net profit fell by 10%, with total revenue at 10.976 billion. Quality chain bigger and stronger, unmatched Little Swan model in the appliance industry. Cottage Wind Zaixi Little Swan: Small household appliances are counterfeit; microblogging | SAN official microblogging since last year, the household appliances market trend is weak. Due to the economic downturn in Europe and America and stringent regulations on the domestic real estate market, these factors have put no small pressure on household electrical appliance enterprises.
Recently, Wuxi Little Swan Company Limited General Manager Cai New revealed in an exclusive interview with this reporter Little Swan's brand strategy and response measures in the current grim situation. Cai said that Little Swan not only wins the support of consumers domestically (Longchamp In Singapore) but also in overseas markets, where Little Swan and GE jointly produce drum washing machines, gaining affirmation from the U.S. Consumer Product Safety Commission. Currently, half of the world’s washing machine market products are made in China. However, Chinese-made products have less influence overseas because, compared to brands like Siemens (microblogging) and GE with centuries-old histories, our brand history is still very short, and our influence abroad is insufficient. Little Swan will seek cooperation and combination, utilizing other brands' channel advantages to smoothly access overseas markets.
Cai New: The reduction in external market demand is truly not good news for enterprises, but it is not without opportunity. Consumers always want to phase out old washing machines, and buying a new house also requires a washing machine. Such rigid demand still exists, and the market is not small. Mining rigid demand while responding to market conditions is crucial when the market is not favorable, but competition will become more intense. This tests the overall quality of products, such as product quality and service. Little Swan's goal is to take the initiative in the rigid demand market.
Daily: The appliance recycling policy implemented on January 1 this year increased costs for manufacturing enterprises. What do you think of this policy?
Daily: Will the washing machine market experience revolutionary technology like color TVs, suddenly overturning market structure?
Daily: What was the purpose and significance of Little Swan's activity last year?