Related topic articles: Post-90s females love retro elements more in online shopping. As we all know, the fashion trends of international clothing depend on Paris, New York and Milan. So which female clothing brands lead the popular trend on Taobao.com? The answers are Hangzhou’s female clothing, Shanghai’s shoes and Guangzhou’s luggage. Recently, Taobao.com Data Awards announced a series of consumption data for 2011. By analyzing the consumption habits of online shopping groups, it predicted the popular trend for 2012 and showed different regions’ consumption preferences and characteristics in China in the form of a map. Taobao.com data shows that among the top 50 female clothing stores on Taobao in 2011, 14 were located in Hangzhou, the highest number nationwide, twice as many as Shanghai, which ranked second. Hangzhou-style female clothing beat Shanghai-style female clothing by an absolute advantage. Wenzhou leather shoes and Fujian sports shoes are well-known at home and abroad, but in 2011 sellers from other areas on Taobao couldn’t sell shoes better than those from Shanghai, http://yaobingpo.blog.sohu.com. Among the top 50 female shoe stores on Taobao, eight were located in Shanghai, higher than six in Wenzhou and four in Xiamen, truly deserving the name “shoe capital”. After prevailing for so many years, the retro wind blew even stronger instead of dying down. Taobao.com data in 2011 indicates that elements such as Lei Feng caps and thermal underwear, which seem unrelated to fashion, were favored by young people. According to Taobao’s 2011 data, girls liked Lei Feng caps more, accounting for 65% of buyers while males accounted for 35%. That is to say, girls born after 1990 aged between 0 and 18 were the group who bought the most Lei Feng caps, http://yaobingpo.blog.sohu.com.