Xinhua News, Xinhua Politics > Main Text: International online shopping pioneer 851.cc enters China with a "trick up its sleeve" - January 11, 2012, 13:21:06, Source: China News Service, Xinhua Weibo [Font size: Large Medium Small] [Print] [Correct] Video shopping ushers in a new era of e-commerce.
Recently, the globally renowned B2C e-commerce giant www.851.CC has entered China as a leader in international online shopping. It pioneered the "online video shopping" method and has been recognized by over 200 million registered users worldwide. It operates video shopping websites in more than 30 countries including the UK, France, and South Korea. After entering China, 851's online video shopping will provide Chinese consumers with a more convenient shopping channel and usher in a new era of family shopping in China.
Currently, China's online shopping market is booming unprecedentedly, with a total number of internet users reaching 485 million, among which 161 million are online shopping users. The scale of online shopping transactions exceeds 500 billion yuan, with one out of every eight people engaging in online shopping. However, many consumers who are enthusiastic about online shopping lament that while enjoying the convenience and affordability of online shopping, they also experience significant psychological disparity when receiving the actual product after placing an order online. This disparity arises for two reasons: one, merchants passing off inferior goods as quality ones; and two, product images not being comprehensive enough. Usually, consumers hope to see more detailed displays of products, but videos can provide all-round and full-function demonstrations. Now, www.851.cc brings its internationally acclaimed 360-degree stereoscopic video online shopping method to China.
851.cc was the first in the world to establish the "online video shopping" method. Each product category on the 851 video shopping website has professional guides who vividly present product information such as material, style, and usage methods to consumers through lively and friendly commentary. Additionally, real models demonstrate the products, allowing you to preview how the item would look on your body before purchasing. Most importantly, 851's video production features innovative creativity, accurately grasping product positioning and producing high-quality creative videos, leading the trend of fashionable video shopping.
In China, 851.cc has invested heavily in establishing office centers, call centers, a 2000-square-meter broadcasting center, and an ew-level recording studio. It has also formed a team of over a hundred experienced photographers and post-production experts to ensure that each product receives perfect video presentation. At the same time, 851 relies on its extensive logistics system covering North China, East China, South China, Southwest China, and Central China to provide users with rapid logistics delivery, enabling consumers to enjoy the convenience of "staying at home and having everything delivered."
The products on the Chinese website include clothing, electronic digital devices, household items, children's products, women's products, and health products, all offered at very reasonable prices with rich and diverse package contents.