Xinhua News, Xinhua Politics > Main Body: International online shopping pioneer 851.cc enters China with its "secret weapon"
On January 11, 2012, at 13:21:06, Source: China News Service, Xinhua Weibo. [Font size: Large Medium Small] [Print] [Correct] Video shopping掀起a new era of e-commerce.
Recently, the globally renowned B2C e-commerce giant www.851.CC has entered China and is a "pioneer" in today's international online shopping. It first introduced the "online video shopping" method, gaining recognition from 200 million registered users worldwide. It has established video shopping websites in over 30 countries, including the UK, France, and South Korea. After 851's online video shopping enters China, it will provide Chinese consumers with more convenient shopping channels, ushering in a new era of Chinese family shopping methods.
Currently, China's online shopping market is unprecedentedly prosperous, with a total of 485 million Internet users, among whom 161 million are online shopping users. The scale of online shopping transactions exceeds 500 billion yuan, meaning that one out of every eight people engages in online shopping. However, many consumers who are enthusiastic about online shopping often lament while enjoying its convenience and cost-effectiveness: pictures are angels, but the actual product can be a devil. There is a significant psychological gap between placing an order online and receiving the physical item. The reasons for this gap are twofold: one, merchants substituting inferior goods for better ones; two, products displayed through pictures indeed lack comprehensiveness. Usually, consumers hope to see more product demonstrations, while videos can provide a comprehensive and fully functional demonstration effect. Now, www.851.cc brings its internationally acclaimed 360-degree stereoscopic video online shopping method to China.
851.cc was the first in the world to establish the "online video shopping" method. Each product category on the 851 video shopping website has professional shopping guides who, with their witty, lively, and approachable commentary, present product information such as material, style, and usage methods truthfully to consumers. They also feature real models to demonstrate how the product will look when worn. Most importantly, 851's video production, with its innovative creativity, accurately captures product positioning, producing high-level creative videos that lead the trend of fashionable video shopping.
In China, 851.cc has invested heavily in establishing office centers, call centers, and a broadcasting center covering over 2000 square meters, along with a studio-grade recording booth. They have also assembled a team of experienced photographers and post-production professionals numbering over a hundred, ensuring each product gets a perfect video presentation. Meanwhile, 851 relies on its extensive logistics system distributed across North China, East China, South China, Southwest China, and Central China to provide users with fast logistics delivery, allowing consumers to enjoy the convenience of "shopping without leaving home."
The products on the Chinese website include clothing, electronic digital devices, home appliances, children's products, women's products, health products, etc., all at very reasonable prices with rich and varied gift packages.