Regulating is difficult, oh so difficult. After half a year of regulation, the volume of transactions remains sluggish while housing prices continue to be stubbornly high. Homebuyers are desperate, anxiously waiting but still unable to purchase their ideal property. But don't worry; if you can't afford a house, why not change your perspective and buy a city instead? There's no need for regulation or purchase restrictions here—buy as many houses as you want! You could even build your own city. That's right—this is "Happy City," an application launched earlier by Kaixin001.
Image: Happy City
On April 1st, Kaixin001 launched a social game themed around "city" called "Happy City." As a city management game, users can plant crops, sell goods, run hotels, accumulate wealth to expand their territory, construct their dream city, and govern it as mayor. "Happy City" innovatively uses 3D Flash technology in its development, providing users with a visual and gaming experience that is completely different from 2D games in terms of realism and detail.
For Chinese people who find it hard to realize their "home ownership dream," "Happy City" fulfills most people's "housing" aspirations virtually. Although it's virtual, it at least alleviates people's longing for a home, doesn't it? I've always believed that the virtual and the real are interconnected. Games and human nature, applications and life, must be closely related; otherwise, how could they attract and retain people?
Take the once-popular social application "Happy Farm," for example. It catered to the "rural dreams" and "stealing vegetables" mischief of urban white-collar workers in China. Living in crowded metropolises, who wouldn't want to have a large farm filled with vegetables, fruits, flowers, and livestock? Who wouldn't enjoy the mischief of stealing vegetables or cars as part of their daily routine? In today's China, what people crave most isn't just dreams or small pranks but the hope for a place to call home and the helplessness they feel about soaring housing prices. The launch of "Happy City" not only fulfills people's unattainable dreams in real life but also greatly compensates for their losses from a virtual perspective.
Moreover, through features like gifting and helping friends in "Happy City," relationships between friends can be maintained. With stunning 3D Flash visuals, these features have been refined. Only by satisfying people's most urgent needs can a product be considered the best, and innovation the most effective. Thus, the innovation of "Happy City" lies in two aspects: one, launching a "city" application according to China's national conditions and user needs; two, creating an application tailored to the characteristics of Chinese cities, setting details based on Chinese urban features and culture to attract and retain users.
Since its launch, the number of players in "Happy City" has continuously increased from 500,000 on the day of public testing. In just ten days, the number of players has already exceeded 2 million. These impressive user numbers indicate the popularity of "Happy City" and the strong desire among most people, especially white-collar workers in regions like Beijing, Guangzhou, and Shanghai, for a home. It's clear that this time, the timing of launching "Happy City" was well-grasped by Kaixin001, and the psychological desires of users were accurately understood.
Of course, this is just the initial outcome. Whether "Happy City" can further develop and sustain the success of "Happy Farm" depends not only on Kaixin001's operations but also on the state of the real estate market. This is no joke—the virtual internet has brought such significant changes to people's lives that virtual applications certainly can too.
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