The Dianjing Media Alliance of Group 0356 has already covered over 2,000 domestic websites, including leading sites such as NetEase, Tencent, China.com, and MSN—more than half of the top 500 ranked websites. It has also attracted renowned brands like Nike, BenQ, HP, and BMW to place Dianjing in-text advertisements. Analysts believe that Longtuo Interactive is likely leveraging direct response TV advertising to promote their clients' ads, much like how Google previously purchased multiple outdoor billboards and TV ad slots for its clients. Longtuo Interactive is further expanding its marketing territory by integrating cross-media platforms to broaden its business scope and develop a more diversified, cross-media platform operation.
Dilingling Pay-Per-Call Advertising is a new type of online advertisement introduced by Longtuo Interactive, where advertisers only pay based on actual incoming calls, with no charges for impressions or clicks. Advertisers are only charged when they receive effective consultation calls, and the average cost per consultation call is just a few yuan. This makes it easy for advertisers to clearly calculate the cost and benefits of their ad placements. Since the launch of this ad model three months ago, it has attracted 5,000 advertisers from various industries to place Dilingling Pay-Per-Call ads, and there are already over 100 agents nationwide handling these ads.
Industry insiders revealed that Longtuo Interactive, a new type of online advertising operator, is planning to enter the direct response TV market at www.0356t.com and has already contacted more than a dozen domestic TV stations. Longtuo Interactive's move into TV shopping indicates that it may have secured another round of funding.
Longtuo Interactive was founded in 2002 and introduced the online classified advertising model, gradually growing stronger and entering the field of advertising performance marketing and intelligent distribution, successfully securing two rounds of venture capital. In June this year, Longtuo Interactive launched new online advertising products—the Dianjing in-text advertisement (clickeye) and the Dilingling Pay-Per-Call Advertisement (pay per call). Website: www.0356t.com
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