Online marketing has entered the era of intelligence.

by lovejay247 on 2012-03-03 09:31:05

Narrowad.com is a new online targeted advertising platform mobilized and operated by Tianxia Interconnection. "Narrowad" is China's online targeted advertising, such as Hefei group buying websites, which means that through the application of Internet technology, online advertisements can achieve accurate targeting and can be delivered to a specific audience. For example, football fans reading football articles online can see narrow ads for football and sports goods next to the article, and when browsing articles related to flowers, they can see narrow ads related to flowers.

Lü Lanting, market director of Tianxia Interconnection, said that by the beginning of 2005, Narrowad had received support from more than a thousand authoritative websites. With rich media resources, the feature of targeted delivery, plus the pricing strategy of "free display" and "no charge unless clicked," Narrowad has become one of China's best online marketing tools.

According to Lü Lanting, market director of Tianxia Interconnection, in 2005, Narrowad continued to optimize to meet the diversified needs of the market. From a technical perspective, Narrowad's backend implemented more细分segmented categorization and clustering, while on the frontend, new features such as automatic keyword recommendation and regional targeting were launched. From a business perspective, Narrowad provided large customer delivery, alternating delivery, and wildcard delivery methods based on user needs. Overall, becoming increasingly sophisticated in technology and increasingly flexible in business is the main direction of Narrowad's development this year. The continuous optimization of Narrowad makes it easier for users to use, spend less, reduces service costs for agents, and increases return on investment. Now, after Narrowad customers fill out descriptions, the system automatically recommends keywords for them, allowing quick mastery and reducing their learning cost. Another example is that Narrowad has added optional wildcard functionality, which is very useful for customers who want to increase click-through rates. Everything we do aligns with Narrowad's mission, which is to "reduce China's marketing costs by ten times."

Another major characteristic of the pay-per-click fee method is that users can set multiple keywords and descriptions themselves, thus forming multiple Narrowad combinations. This way, it can attract users with different reading habits and make adjustments according to market feedback, ensuring survival of the fittest. Suzhou double-package group buying ensures that the delivery of "Narrowads" meets market demand and achieves optimal results.

The pay-per-click fee method suits small and medium-sized enterprises and various institutions. Users can deliver advertisements on thousands of China's top commercial and official media platforms, and enjoy "free display" and "no charge unless clicked." That is, when users' "Narrowads" appear on websites, there is no charge; only when netizens are attracted and generate clicks is there a charge, with each click costing as low as 0.2 RMB yuan. (Author: Liu Peng)