If you ask me what the difference is between small and medium website administrators and some mature IT professionals, I think it still comes down to the four words "user experience". The webmasters will definitely be不服气 (unconvinced). The big portals put so many ads, including pop-up ads, while our websites don't have that many ads. Why do they say their user experience is better? Indeed, there are many small websites with good ads, and some indeed offer a nice experience, but most cannot achieve this. Although the ads may not be excessive, do you understand the value of website content, the planning of website sections, and other overused terms? And have you acted accordingly? As far as I know, most webmasters do not understand these concepts. (What is User Experience)
1: My content is pseudo-original. Isn't it high-quality?
When discussing the issue of website content with some webmasters, they rarely start from the essence of the content but often view problems from an SEO perspective. When I ask them if their content is high-quality, they respond affirmatively, saying that every article has been pseudo-originalized, replacing "的" with "de", re-titling reposted news articles, and even scrambling the order. Such conversations are not uncommon. This difference in thinking is also one of the distinctions between webmasters and many mature IT professionals, and even this point cannot reach a consensus with users. Many webmasters will argue that they do SEO because website content only gains value when it is seen by users. If users can't see it, how valuable is the content? In fact, marketing serves the content; we don't market just for the sake of marketing.
2: Why do I update so much content every day, create so many external links, yet still have little traffic?
This is a typical way that webmasters operate. They don't care about the users of the website but only follow SEO tutorials, believing that a website needs daily content updates and daily external link additions to get traffic from search engines. Thus, these two tasks become the required courses for webmasters. They search for a bunch of articles via search engines, then repost them on their own websites, perhaps even pseudo-originalizing them. Sometimes, they might skip the manual process altogether, using collection tools to solve the problem—very OK, the software will automatically pseudo-originalize, dear! Every day, they busy themselves on forums and blogs with one goal: to create a large number of external links. Dear, why do you work yourself to death like this? Haven't you heard the saying that the highest level of SEO is not SEO? The essence of marketing is exactly this: if you can market your product but must destroy all your products with a hammer to let everyone know about it, would you do it? You definitely wouldn't. You clearly know that even if users come, they won't buy.
3: Who are the webmasters? Some are pseudo-webmasters!
Don't assume that having a website makes you a webmaster. Websites vary greatly. For example, Taobao and Sina are not the same kind of website. So websites can take many forms. In the webmaster circle, a few people can collaborate to run a site, one person can independently run a site, or even one person can operate hundreds or thousands of sites. Thus, the nature of different sites varies. A site operated by a few people compared to those operated by one person managing hundreds or thousands of websites is incomparable. Therefore, we do not call the latter webmasters; they are marketers. Websites are just their marketing tools. They merely use websites to get traffic from search engines, quickly converting it into advertising fees without caring about the user experience of the website. This is why many webmasters are confused—why does their hard-worked website have so little traffic while others, even with garbage content, receive tens of thousands of IPs daily?
4: Webmasters are not all-round talents
In the past, webmasters were once labeled as "all-round talents," and many webmasters were in a state of being praised. In reality, most webmasters are not all-round talents. Talking about editing skills, most of them simply repost content, and many webmasters don't even know what they repost. Regarding programming skills, most people fundamentally lack them, and even those with higher technical abilities can only modify source codes. As for marketing skills, this is already something that some webmasters can slightly show off, but many webmasters' marketing skills are poor. They only know how to attract traffic but don't know how to retain it. This is what we call webmasters not understanding "user experience." Webmasters are not synonymous with all-round talents. Truly achieving the standard of an all-round talent is extremely rare among webmasters. More webmasters are specialized talents (which is already quite good), and most are at the stage of having no special skills. Therefore, webmasters should focus more energy on areas they are interested in and proficient in, leveraging their strengths and avoiding weaknesses. This is also what entrepreneurs should recognize, or they can find other partners to form a team, leveraging each other's advantages to grow stronger.
Therefore, if the group of webmasters wants to continue long-term, they must recognize "user experience," which is also a way to retain traffic, moving from simple SEO to "UE+SEO," focusing on long-term sustainable development.