Website Promotion Fundamentals Written for Beginners

by wchenglk2 on 2012-03-01 15:52:46

Submitting your site (registering web pages) to any search engine is quite simple. On the home page of the search engine, find the "Add Your Site" or "Register URL" link. Just follow the instructions to add your website. Some search engines will let you submit all the pages you want indexed, like Altavista. Others require you to submit the URL for just one page of your entire site, and the rest of the pages will be searched automatically. This means that the search engine will automatically add the remaining pages. Google is an example of such a case. Submitting to directories like Yahoo! can be somewhat tedious because they keep web pages in separate categories (directories), so you need to find the best category under which your site will fit. Remember, these are managed by humans. If you submit to irrelevant categories, it may be considered spam, causing your site to be ignored. Getting Indexed Now you know that submitting your site isn't a big issue, but how confident are you that your site will be indexed? Indexing simply means getting a place for your site in the search engine's database. How do you find out if your site has been added to the search engine? It's easy. If you search using your URL or domain name as keywords and the results show up, then you are indexed by the search engine. Each search engine has its own policy (secret!) for accepting submitted URLs. Some search engines will take less time than others to list you. Be patient. Directories take more time because they require human intervention. It's a good practice to check after 30 minutes or 40 days whether the site has been listed here. META tags announce all the details of your site to search engines. Hidden in the site's code, they can provide different information to search engines such as keywords, description, author, and more. Although these can be included on any webpage, they are essential for promoting your site through search engines. Each search engine assigns its own weightage to META tags. Therefore, it's important to know some interesting things when dealing with these search engines. You need to put real effort into finding the best keywords. Try to put yourself in the shoes of someone looking for your site. What words or phrases would he/she use? Television industry also uses META tags to tell search engines about your site. This is the description that appears below the title in search results. It should be around 50 to 60 words. Preparing the description is very challenging. On one hand, it needs to be very appealing, encouraging people to click and visit your site. On the other hand, it should have good keywords or phrases to express and thus get high traffic in search results. To achieve a good ranking, it's very necessary to prepare a great description that repeats your title and at least one or two keywords that you want to focus on. These META tags and others should be added in the HTML source, looking something like this: You can find a good variety of important summaries in meta tags. You can read more in Vancouver-webpages' dictionary of meta tags. Back to the top Search engines are very sensitive to the data you feed them. The keywords you use should be repeated in the title, keywords, description, and content. This is fine, but you shouldn't overdo it. Be very careful about how many times you repeat them. All search engines allow a certain degree of keyword repetition. However, if it exceeds what they allow, it will be considered spam, and your pages will never be indexed. Also, don't use unrelated keywords for your site. Website Promotion Fundamentals for Beginners You need to enter your site name between and . For example, if you're selling fish online, it might be Sahara Tropical Fish META tags. Prepare your website for submission before submitting your site to any search engine, you need to ensure it's ready. You may need to do some work on the webpage title, META tags, and some opening paragraphs based on that. Basic Search Engine Submission has millions of users who use search engines to find information. Increasing your chances is high, allowing your site visitors if placed in search engine rankings. However, first, you need to understand search engines, keywords, META, on-site submissions, and of course "real promotion!" Search engines and directories focus on website promotion through search engines. There are usually two types. A search engine is a software-compiled index (such as Google, Hotbot, etc.), or a human-compiled directory (such as Yahoo, dmoz, etc.). In other words, it's a huge database containing links to all websites submitted to them, including details of each site. The main difference between these two is that one is handled by a person while the other by a spider. In some cases, someone reviewing your site might reject it because it's not interesting enough in terms of type or quality. But in the case of a computerized search engine, a program called a robot visits the submitted site, collects information, and then includes it in the search engine's website. These robots are faster and less discriminating than humans. META Keywords Keywords or phrases are used by search engines to locate a site. It's crucial that keyword phrases are carefully chosen so that all users using a search engine can find your site when they enter appropriate keywords or phrases. You should come up with a set of keywords that exactly fit your site's content and its goals and purposes. If you think about the source of this page, you can also know my past keywords. The following example shows you what the keywords of a webpage look like, similar to what you're reading now. Title I mean this is what you see in blue at the top of the browser. This doesn't appear on your webpage. This book is the most important source of information for any search engine. In other words, search engines will highly value the words in the title. Therefore, if someone searches for Indian coffee and Indian coffee is in the title of this site, there's a good chance the site will appear on the first page of the search. If you open the HTML source of this webpage, you'll find something that looks like this. Related Articles: Professional SEO Company Website Online Promotion Glacier's nuclear genome brings new insights Not boring, but Dayton is still disappointed Not boring, but Dayton is still disappointed Glacier's nuclear genome brings new insights