Marketing: These two simple words carry profound meanings. The most concise interpretation is: business sales. This meaning, though simple, is understood merely from the surface, but this is too one-sided. It only grasps the form but fails to grasp its essence—the free customer service system. In fact, it's the essence that we need to study; our lives require it. After experiencing the impact of the internet, marketing has expanded significantly. Nowadays, marketing is divided into offline marketing and online marketing, or market marketing and internet marketing. At the beginning of the internet era, internet marketing was just a small part of market marketing, but now it has become an independent part that can compete with market marketing. In the past, marketing simply referred to market marketing, but now it includes both market marketing and internet marketing. Marketing, like the development of e-commerce, continues to grow stronger. Internet marketing is something we cannot ignore.
Let me switch to interpretation. What I am going to talk about now is SEO marketing. What is SEO marketing? Nowadays, many people refer to the work of researching for search engines as SEO, which stands for Search Engine Optimization. SEO is a subcategory under SEM (Search Engine Marketing). Many people are currently engaged in SEO work, and those who entered SEO earlier are gradually moving towards SEM. SEM requires higher standards than SEO, so we need to continuously improve ourselves. Moreover, as Google keeps integrating into China, some people start to worry about the future prospects of SEO, since most SEO work mainly targets Google. I will discuss my thoughts on SEO in the next article. SEO marketing is essentially SEM.
So, what is SEM? SEM is the abbreviation for Search Engine Marketing, which means search engine marketing in Chinese. SEM is a new form of online marketing and a major component of online marketing. What SEM does is comprehensively and effectively utilize search engines for online marketing and promotion.
SEM services primarily come in three forms:
1. Search Engine Optimization (SEO): This involves optimizing website design so that it ranks higher in search results. SEO stands for Search Engine Optimization, which refers to understanding how various search engines retrieve web pages, index them, and determine their rankings for specific keywords. By following search engine principles, websites are reasonably planned and arranged in terms of structure, text language, and site interaction strategies. Through tools or other methods, websites comply with search engine rules to improve their performance in search results, achieving high rankings, increasing website traffic, and ultimately enhancing the website’s sales or promotional capabilities. This process increases the likelihood of customers discovering and visiting the website. Optimizing web pages for relevant rankings is the goal and work of SEOs. SEO is also a scientific development perspective and methodology that evolves with the development of search engines and simultaneously promotes their growth.
2. Pay-Per-Click Advertising (PPC): PPC is the abbreviation for Pay Per Click; as the name suggests, websites are indexed by search engines after paying fees, with higher payers ranked higher. This is also known as bidding ranking. PPC services involve clients purchasing keyword rankings for their web pages, charged per click. Clients can control their rankings in specific keyword search results by adjusting the cost-per-click price and capture different types of target visitors through setting different keywords. The most popular pay-per-click search engines domestically include Baidu, Yahoo, and Google. It's worth noting that even if you use PPC services, it's best to optimize your website for search engines and register it with various free search engines.
3. Annual Ranking: This is a network promotion method targeting specific keywords, with fixed annual payments. It appears in web search results, with prices determined by keyword traffic and position. The most popular annual ranking services domestically include Baidu Hot Zone and Yahoo Industry Window.
Author: Mufeng Linyu
Source: Mufeng Linyu SEO Blog
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