The shaping of corporate image planning is achieved through the implementation of three aspects: ideology, behavior, and vision. This is precisely the perfect unification of the three processes of truth-seeking, goodness-orientation, and beauty-attainment.
Firstly, truth-seeking. That is, respecting facts and objective laws, and then boldly exploring and adhering to the truth. It is the prerequisite for the realization of modern scientific development and progress. Only by continuously seeking the truth can a company ensure the quality of its products. And only by conducting research and production with a scientific spirit of truth-seeking can a company maintain its forward momentum and a cool head while keeping up with the times. Corporate image planning must adhere to truth-seeking.
Secondly, goodness-orientation. From a philosophical perspective, the value concept of corporate image planning is about the recognition of the usefulness of an object. A company's values are the ultimate judgment on the significance of the company that is agreed upon by all or most of its members. The business operations of a company are realized in its relationships with various parts of society, such as the government, customers, financial institutions, and media. Therefore, a company cannot ignore these connections and pursue its own interests alone. The value and meaning of a company's existence depend on the recognition and support of the public from all sectors of society. Therefore, choosing the value concept of goodness-orientation is based on a correct understanding of itself, and it is also a way and means consistent with social civilization and progress. Goodness-orientation is an important part of corporate culture and an inherent stipulation of a company. Only when a company understands who it serves can it make correct judgments in target positioning.
Thirdly, beauty-attainment. That is, reaching a beautiful realm and meeting people's emotional demands. The production process of a company is also a process of objectifying human essence. Successful business operations affirm the essence of human power in reality, which is also the essence of the aesthetic pleasure that a company brings to its employees. The beauty of a company is based on the free mastery of economic laws: "Continuously realizing the unity of human conscious initiative and the objective inevitability of the economy, that is, increasingly deeply recognizing economic laws, thereby gaining freedom in the kingdom of economic necessity." When a worker transcends from the kingdom of necessity to the kingdom of freedom in production, he will experience the wonderful psychological feeling of "doing as one pleases without overstepping the boundaries," which is also a kind of aesthetic intention. Therefore, corporate image planning cannot lack beauty-attainment.
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