What is the evaluation scale of a successful post? Now, BBS forum marketing has become a method frequently used by many webmasters. Through this virtual approach to reach marketing means, the cost of promotion in BBS forum marketing is the cheapest compared to soft article marketing and media marketing. Super high popularity is the biggest feature of forums, and companies that specialize in BBS forum marketing precisely leverage this feature to provide marketing communication services for enterprises requiring BBS forum marketing. Due to the closed nature of forum topics, almost all BBS forum marketing methods currently disclosed can effectively achieve marketing demands through forum dissemination.
Event炒作is also the most commonly used means in the process of BBS forum marketing. Event炒作involves creating activities of interest to netizens, embedding the client's brand, product, and activity model into the communication format, and continuously expanding the communication effect, triggering past events, or even chain reactions of communication. The posts in BBS forum marketing are all planned, written, posted, monitored, and reported by dedicated personnel, so the quality of the posts is very high. Often, the top posts, ordinary posts, serial posts, debate posts, multi-image posts, and video posts seen on various forums are promotional posts. In the previous "Off-site Optimization Series Tutorial Four: A Comprehensive Understanding of 12 Key Points of BBS Forum Marketing," these 12 aspects were introduced: what is BBS forum marketing, an overview of BBS forum marketing, characteristics of BBS forum marketing, techniques of BBS forum marketing, strategies for combining BBS forum marketing, maintenance of forum account information, communication purposes of BBS forum marketing, basic principles of BBS forum marketing, soft article promotion in forums, BBS forum marketing soft articles, the significance of BBS forum marketing, and precautions for BSB forum marketing. These 12 points only outline the implementation process of BBS forum marketing and do not indicate whether the posts are successful after promotion. Therefore, what is the standard for evaluating whether a post in BBS forum marketing is successful?
Generally, network companies that perform BBS forum marketing determine whether a post is successful based on the following aspects:
View count: You can check the total number of views on the post.
Reply count: Check the total number of replies to the post.
Count of participating users: From the post, you can know how many users have participated.
Valuable discussion in replies: Valuable discussions can be seen in the replies.
Post induces user discussion: Check if users are discussing within the post.
These five points are generally the criteria used by network companies performing BBS forum marketing to evaluate the success of a post. However, the evaluation may vary depending on different marketing requirements. Since I am still in the learning stage, my knowledge of BBS forum marketing is not yet comprehensive, so I will introduce it up to here.