The stability of the links on a degrading website determines the website ranking. Does the instability of external links affect the website ranking? The stability of external links is very important. If your website has too high a rate of lost external links, this may decide whether the website gets penalized by search engines. When doing SEO optimization, professional SEO experts consider how to avoid losing a large number of external links. There are some SEO operations and awareness that you must possess:
A. Stability of friendship links
When your website grows steadily, the homepage usually has 30-40 friendship links. Your website's monthly change in friendship links should be less than 10%, and remember that friendship links must be relevant. For example, if you need a friendship link for website construction, don't choose a weight-loss website for a friendship link. So, what should you reference when finding friendship links? Nowadays, when doing Baidu rankings, first look at snapshots, secondly, external links, thirdly, inclusion, fourthly, rankings.
B. Pay attention to quality and distribution when publishing links
When publishing external links, remember not to always post outdated content. Even if it gets included, a batch will be lost with each update. Pay attention to posting on different IP segments. When choosing content to publish, you can check on Baidu; if the repetition is too high, discard it directly and don't publish it. So, how do you create external links?
C. Not recommended to use mass-sending software
When using mass-sending, the loss rate of external links is generally high. Losing too many external links within a short period could lead to being judged as cheating by search engines. Moreover, using software to mass-send might result in external links appearing in spam farms. Even if there is no loss, such external links are not very useful. Having too many external links from link farms would make your website lose the trust and weight of search engines.
D. Not recommended to buy external links
It's not recommended to purchase external links unless you plan to keep buying them continuously. Purchased external links have high numbers and weights. Once they are removed, your website is almost certain to get penalized. Formal search engine optimization primarily does not recommend purchasing external links. For a professional SEO expert, purchasing external links is a denial of their SEO skills. Our foreign trade website construction has never bought a single link because our SEO believes our techniques can already achieve good rankings for Baidu optimization!
Relatively speaking, maintaining and constructing internal links is much easier, but you still need to pay attention to the following issues:
a. Don't create anchor text backlinks for current page content; this won’t transfer weight.
b. Definitely give content-related pages anchor text links; this is very important! The higher the relevance of the page content, the higher the quality of the transferred links, and the stronger the effect on keyword ranking optimization for that page.
c. Use robots.txt files to block pages like “Contact Us” or “Disclaimer” from being crawled, or you can use nofollow tags to limit transferring weight to them.
d. If necessary, you can insert images and remember to optimize the images. Such structures will also enhance your internal optimization significantly.
By properly handling these two major aspects, the overall weight of the website will increase very quickly. You might have seen similar types before, but most people do not correctly understand and implement them. Whether you are willing to spend time and effort on SEO link optimization determines whether search engines will grant you weight.