Brand Analysis of Louis Vuitton
Louis Vuitton is among the most spectacular leather designers in the history of France. In 1854, Louis Vuitton opened his first trunk store in Paris, named after himself. After a century, Louis Vuitton became one of the top brands in the field of luggage and leather goods, symbolizing the upper class. Nowadays, LV is not only limited to designing and providing high-quality leather bags but has also become a trendsetter in fashion, accessories, **ヴィトン 財布** (Vuitton wallets), leather shoes, bags, jewelry, watches, media, wines, and other areas.
Why is LV so popular among people? This can be attributed to the following aspects:
Quality is the life of a product. It's hard to chase the true extent of the legend of Louis Vuitton's watertight and refractory qualities. In reality, it does not use leather or any other natural leather materials; what it uses is a substance called Canvas, which is often used in oil painting. With a layer of waterproof PVC pulsing through it, this ensures that it appears new and is not easy to wear out or tear.
Besides quality, with a 150-year history, specializing in the royal and noble market initially also makes the brand stand undeniably strong. In recent years, **ヴィトン ダミエ** (Vuitton Damier), LV finally changed its previous style that only focused on tradition and did not pay attention to fashion trends. In 1996, to celebrate the 100th anniversary of the LV Monogram series, Louis Vuitton invited seven fashion designers to create limited editions, which caused a surge internationally. In 1998, **ルイ ヴィトン** (Louis Vuitton) asked the American designer Marc Jacobs to join the design of the Vernis series. Then, LV began to design clothing lines and other fashion fields.
Louis Vuitton is not just a passing fashion brand. The reason it can become a 100-year-old brand lies in its ability to allow people to enjoy the aristocratic quality. Almost every user of Louis Vuitton leather products knows that it can still remain intact after many years of use. Moreover, it will develop into a classic and stylish color after long-term contact with the skin.
There are two little stories that can confirm people's trust in Louis Vuitton. Many years after the Titanic sank, people found that there was no seawater inside an LV hard leather box salvaged from the seabed. Another story states that someone's house caught fire, and almost everything was destroyed except for a Monogram Glace bag. Although these stories may be slightly exaggerated, they show the brand's unshakable position.
What Louis Vuitton is doing is creating its own brand, upholding its own brand spirit, doing different things, offering real cultural items, and hoping that more and more people understand and pay attention to LV products. Even though most of us do not have the purchasing power for it, it doesn't matter—it is the first choice if we ever have the capability.
Brand Review of Louis Vuitton - **ヴィトン モノグラム** (Vuitton Monogram)
Brand Assessment of Louis Vuitton - **ブランド ヴィト** (Brand Vito)
Brand Assessment of Louis Vuitton - **ヴィトン ダミエ** (Vuitton Damier)
Brand Overview of Louis Vuitton - **ヴィトン** (Vuitton)
Brand Analysis of Louis Vuitton - **ヴィトン 財布** (Vuitton Wallet)