Taikang Life Insurance Co., Ltd. is a nationwide, joint-stock life insurance company established on August 22, 1996, with the approval of the Head Office of the People's Bank of China by Chen Dongsheng, Kong Dongmei, and others. The company's headquarters is located in Beijing.
Chen Dongsheng: A native of Tianmen (originally Jingling), Hubei Province, he graduated from Wuhan University with a major in economics. In 2003, he was named one of the third generation of outstanding alumni at Wuhan University and holds a Ph.D. in Economics. In 1993, he founded China Guardian Auctions & Fine Arts Co., Ltd. In 1996, he established Taikang Life Insurance Co., Ltd., where he serves as Chairman and CEO.
Kong Dongmei: Female, born in 1972. She is tall and slender with a prominent mole on her chin resembling Mao Zedong's. Her mother is Li Min, Mao Zedong's eldest daughter, and her father is Kong Linghua, son of General Kong Congzhou. After graduating from Beijing University of Aeronautics and Astronautics with a degree in British and American literature in 1996, she participated in the establishment of Taikang Life Insurance Company. In 1999, she went to the University of Pennsylvania to pursue a master’s degree in international communication and media studies. Returning to China in 2001, she founded Beijing Dongrun Ju Xiang Bookstore Co., Ltd., dedicated to spreading red culture with the aim of studying the Mao family and Chinese red cultural figures from a cultural perspective over a hundred years. She is currently pursuing a doctoral degree at Peking University. Proficient in English and Japanese, she enjoys movies, literature, and traveling.
Under Chen Dongsheng's leadership, Taikang Life has become the fastest-growing company in the life insurance industry, with an annual growth rate exceeding 100% for three consecutive years. By the end of 2002, the company's annual premium income exceeded 6.5 billion yuan, which was 3.8 times the total annual premium income in 2001. Meanwhile, the implementation of five major projects including talent, information technology, customer service, the completion of a national sales network, and the smooth realization of capital increase and share expansion have laid a solid foundation for Taikang Life's century-old business.
In 2002, Chen Dongsheng was the first in the industry to advocate a modern lifestyle concept and family values for the white-collar class, proposing that life insurance helps people "achieve a healthy, happy, and fulfilling new life" by avoiding future risks. Based on this concept, Taikang Life promoted family protection plans represented by "Love Home Action" nationwide, transforming the traditional one-to-one marketing model into a single policy covering the entire family. This plan fully considers various needs such as family protection, education, major illness, finance management, and old-age care, offering several package options to choose from, achieving comprehensive innovation in service types and marketing models.
Under the leadership of a professional and international management team headed by Chairman and Chief Executive Officer Chen Dongsheng, Taikang Life has developed rapidly. By the end of 2010, Taikang Life's total assets approached 300 billion yuan, with net assets exceeding 13.4 billion yuan, a solvency adequacy ratio exceeding 170%, and annual profits exceeding 2 billion yuan. In 2010, Taikang Life proactively prevented risks, deepened structural adjustments, adhered to a professional direction and value management, achieving stable business growth with annual premiums reaching 86.765 billion yuan. In 2009 and 2010, Taikang Life was consecutively ranked among the top 100 companies in the "Top 500 Chinese Enterprises."
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