In the design process of a graphic design company, conceptualization is very important. Conceptualization refers to the process of forming an image in the mind through creative combination of relevant materials after careful thought, using artistic and creative means based on design requirements. Conceptualization is based on the understanding of the requirements and theme of graphic design, while the final imagery formed by conceptualization depends on personal factors such as the experience, artistic cultivation, aesthetic taste, and creativity of the graphic designer.
Positioning: According to the requirements and content of graphic design, determine the theme and carry out style positioning at the same time.
Imagination: Based on the content and theme, mobilize experience, make associations and imaginations, and increase the capacity of imagery related to the theme.
Selection: Select one or more relatively mature images from the multiple images associated with.
Deliberation: According to the aesthetic taste and comprehension ability of the audience group, determine the design style, deliberate on the expression method of the image (composition, color, texture, etc.).
Addition/Subtraction: Add to the copywriting to form an overall design style. When necessary, handle the abandonment of image representation to ensure the overall feeling, visual impact, and beauty of the design.
Adjustment: "Adjustment" means to adjust according to the actual situation at any time during the design production process. Adjustment is a process of adding and deleting modeling elements under the guidance of the principle of beauty, changing the size and proportion relationship of each part, and finally achieving the expected effect. The adjustment process runs through the entire production process.
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