Taobao stores must do a good job with problem customers afterwards. From the beginning until now, like other stores, I have encountered many problem customers. However, DianDian Wang are always in the customer's mindset, seriously handling every problematic order. All the problem customers have now become loyal customers of the store, and have also brought me a lot of other customers. DianDian Wang is very gratified! DianDian Wang has a relatively clear memory of the following few examples: To run an online store, you must understand some basic things. What are the basic things? Today, the editor of DianDian Wang will popularize these basic things for everyone, hoping to help sellers. In the early stages of opening a store, DianDian Wang started from scratch, not knowing or being able to do anything - store positioning, product selection, price positioning, etc., were all learned by reading posts on forums and seeking advice from experts. DianDian Wang would like to thank all the friends who helped during the initial stages of opening the store. You taught me product positioning, store decoration, customer communication and follow-up services, allowing DianDian Wang to lay a solid foundation in the early stages and set the stage for later development! ③: An order from a customer in Jiangsu was delayed due to issues at the courier shop. We followed up with the courier company for tracking and inquiries. As a crown-level store, we made dozens of calls in one day, communicating and coordinating with the courier headquarters, the branch of the opposing store's courier department, and the courier delivery personnel. We promptly updated the customer with relevant information. Although the item was eventually confirmed lost, we immediately resent it to the customer via another courier. Our series of actions moved this customer and earned us a very high evaluation! Here, DianDian Wang reminds everyone not to complain all day about your store lacking traffic, having no customers, or having no transactions. Why can others get several orders daily, even up to tens or hundreds of orders, while you don't? That's because others have put in a lot of effort. Don't always dream of falling pies; the sky only drops hailstones! Others sleep at one or two in the morning and continue learning at seven or eight in the morning, enjoying it endlessly, day after day, to achieve such results. And you? Why not decorate the store when complaining? Why not promote the store? If complaints could increase sales volume, Taobao wouldn't know how many super complainers it would create! ①: A customer came to buy a product at noon at our small store. Since they didn't know how to use it, they chatted with me for advice and kept chatting. We chatted until around three-thirty in the afternoon. I didn't leave my seat and didn't eat lunch, but in the end, this customer bought five products. They came back twice later to buy more products from our store and also brought two new customers! After confirming what to do next? Carefully implement the points summarized on the left. Believe that your store will definitely have a brand-new development. If there are any unclear points, you can go to the forum to learn. I won't explain everything here. I believe that those who are humble and willing to learn will definitely be promising store owners! Of course, from the beginning over a year ago until now as a four-diamond store, DianDian Wang has come through step by step, and the above are just a few humble analyses from DianDian Wang! It might be a bit extensive, but personally, I think the theory is still somewhat valid. After determining the store's products, start strengthening internal capabilities, combining internal and external efforts! Below, I will share a little detail and insight: ②: A customer had an issue with their order. After investigating the problem, we immediately resent the item, covered all shipping costs, included some small gifts as compensation, and also attached a handwritten apology note. This series of actions not only maintained the relationship with this problem customer but also won the trust of the customer. I won't say more about what happened afterward; you understand, right? Store transfer. DianDian Wang summarizes the previous experience: product positioning, price positioning, store positioning, store decoration, customer service, store promotion, product promotion. When you reach a certain stage of development, you can try to activate Direct Express and Taobao Partners. These two methods are necessary for stabilizing store traffic. However, Direct Express and Taobao Partners are both deep courses. Before activation, you must thoroughly understand them, especially Direct Express. It's recommended to first study at Wan Tang Academy, exchange ideas with everyone, and then try a few times to slowly grasp the rules! The first thing to focus on is doing a good job decorating the store. You can buy Taobao templates or use free templates for decoration, which can save time and effort and achieve unexpected results. After stabilizing the traffic, start thinking about creating a best-seller in the store. Start with one product initially, choosing a product that may sell well or is currently selling well. Make sure the price is moderate and easily accepted. Use all available methods to increase the sales of this product. While creating a best-seller, it's recommended to gradually master Taobao's four super promotional tools: Full Order Gifts, Time-Limited Discounts, Bundle Promotions, and Store Coupons. These four tools are the most effective promotional tools for attracting customers and increasing customer loyalty. Reasonable combinations and effective joint operations, along with the store's own quality service, can effectively increase the return rate of store customers. Remember: Developing a new customer is five times harder than maintaining an old one. Enough said, work hard to maintain every effective old customer! After completing the above work, the next step is to participate in Taobao's high-quality activities, such as Tao Coins, VIP members, Tao Special Offers 1+1, Daily Specials, Group Buying, etc. It's impossible to swallow an elephant in one bite. Start with small activities and gradually increase to larger ones, growing steadily into a large Taobao store! Join more business alliances or guilds in the same industry or city, exchange and share with everyone, remember to make more friends. A friend once told me a great saying: "I for everyone, everyone for me!" Each new friend you make helps promote your store once, each close friend equals many people promoting your store once. Exchange more, share more.