After stabilizing the traffic, you should start thinking about creating a best-seller product for your store. In the early stage, focus on one product first. Choose a product that has the potential to be popular or is already selling well. It should have a moderate price and be widely accepted by customers. Use every possible method to increase the sales of this product.
While building a best-seller, it's recommended to gradually master Taobao's four super promotional tools: "Spend & Get", "Limited-time Discounts", "Bundle Promotions", and "Store Coupons". These four are the most effective promotional tools for attracting customers and increasing customer loyalty. Reasonable combination and effective coordination, plus the store's own high-quality service, can effectively increase the return rate of store customers. Remember, developing a new customer is five times harder than maintaining an existing one. Without much ado, make efforts to maintain every effective old customer!
Once the store products are determined, start building internal strength, combining internal and external efforts!
①: A customer came to the small shop at noon 12 o'clock to buy a product, but because they didn't know how to use it, they chatted with me for advice. We kept chatting until around 3:30 in the afternoon. I didn't leave my seat and didn't even eat lunch, but eventually, this customer bought five items. They later returned to the store twice and brought two new customers!
Join more merchant alliances or guilds in the same industry or city, exchange and share experiences with everyone, and remember to make friends. A friend once told me a very good sentence: "I for everyone, everyone for me!" Every new friend you make helps promote your store once, and every close friend you make is like many people promoting your store once. Communicate more, share more.
First and foremost is to do a good job in store decoration. You can purchase Taobao templates or use some free templates for decoration, which can save effort and time, and achieve unexpected results.
Of course, from the beginning after more than a year, up to the current four diamonds, each step was painstakingly endured. The above are all personal humble analyses of the online store network. It might seem a bit grandiose, but personally, I believe these theories are at least somewhat valid.
Below, I will share some small details and insights: Carefully implement the key points summarized on the left side, and I believe your store will definitely have a brand-new development. If there are any unclear areas, you can learn on the forum. I won't explain everything here. I believe that those who are willing to learn humbly will surely become promising store owners!
③: An order from a Jiangsu customer was delayed due to issues at the courier store. We followed up with the courier company, making dozens of calls in one day to communicate and coordinate with the courier headquarters, the local branch of the other online store, and the courier delivery personnel. We also promptly updated the customer with relevant information. Although the item was eventually confirmed lost, we immediately sent a replacement via another courier. Our series of actions moved the customer and earned us a very high evaluation, leading to the transfer of the store!
To open an online store, you must understand some basic things. What are the basic things? Today, the online store network editor will popularize these basics for everyone, hoping to help all sellers.
In the early stages, the online store network started as a blank slate, knowing nothing and being unable to do anything—store positioning, product selection, price positioning, etc., were all learned from forum posts and consulting experts. Here, I thank all the friends who helped me during the early stages of opening the store. You taught me product positioning, store decoration, customer communication, follow-up services, etc., allowing the online store network to lay a solid foundation in the early stages and pave the way for future development!
When the store develops to a certain extent, you can try using直通车 (Direct Express) and Taobao Partners. These are necessary methods for stabilizing store traffic. However, Direct Express and Taobao Partners are also deep courses. Before activation, you must conduct thorough research, especially for Direct Express. It is recommended to study at Wanshu Academy, exchange ideas with everyone, and then try a few times before slowly mastering the rules.
What to do after determining the initial stage?
②: When a customer's item had problems, after investigation, we immediately sent a replacement, covering all shipping costs. We added some small gifts as compensation and included a handwritten apology note. This series of actions not only maintained this problematic customer but also earned their trust. There's no need to elaborate further; you understand.
Here, the online store network reminds everyone not to complain all day long about the lack of traffic, customers, or transactions in your store. Why do others get several orders a day, ten or even dozens of orders, while you don't? That's because others have put in a lot of hard work. Don't always dream of falling pie from the sky; it only rains hailstones! Know that others sleep only one or two hours a night and continue learning in the morning, enjoying it endlessly every day, achieving such results. Why don't you decorate your store when you complain? Why don't you promote your store? If complaints could increase sales, Taobao would have produced countless super complainers!
The online store network has summarized the early experience: product positioning, price positioning, store positioning, store decoration, customer service, store promotion, product promotion.
After completing the above work, the next step is to participate in quality Taobao activities, such as Tao Coins, VIP members, Tao Discount 1+1, Daily Special Prices, JuHuaSuan, etc. It's impossible to swallow a fat man in one bite. Start with smaller activities and gradually increase to larger ones, growing steadily into a large Taobao store!
It is crucial to handle post-sale problem customers well. From the start until now, like other stores, the online store network has encountered many problem customers. However, we always approached them with a customer mindset, seriously handling every problematic order. All these problem customers have now become loyal customers of the store and have brought many other customers, which makes the online store network feel gratified! Some examples that stand out clearly in the memory of the online store network include...