A researcher of Guotai Junan's home appliance industry told the reporter of the Economic Information Daily that the latest collection standard of the rumored recycling fund was the adjusted and lowered standard, which might be promulgated and implemented soon. In the short term, it would bring a certain cost pressure to home appliance enterprises. In the medium and long term, home appliance enterprises, especially leading enterprises with strong pricing ability have strong ability to transfer costs. The collection of recycling funds is expected to increase the intensity of survival of the fittest in the market. Some listed companies are "insensitive". Another securities researcher said that the collection level of black home appliances was the highest. Except for leading enterprises such as Hisense Electric (600060, closing price 14.92 yuan), the profitability of black home appliance products was originally weak and its ability to transfer costs was not strong. It may be affected significantly. After the reporter's statistics on the product gross profit margin of home appliance enterprises in both cities, it was found that except for Hisense Electric's TV gross profit margin exceeding 20%, the gross profit margin of this product of other enterprises was lower than this level. Shenzhen Konka A's (000016, closing price 3.26 yuan) gross profit margin of color TV products in the first half of 2011 was only 14.59%. On the contrary, the overall gross profit margin of white home appliances products like refrigerators was between 20% ~ 30%, and the overall gross profit margin of washing machines and air conditioners was also higher than that of TVs. However, the impact of the collection of recycling funds may not be limited to enterprise costs. Li Hui, a researcher of household appliances at Southwest Securities, told the reporter of the Economic Information Daily: "This will lead home appliance enterprises to carry out product upgrading and updating more urgently, so as to offset the cost pressure by raising prices. It will have a greater negative impact on some irregular small enterprises, thus accelerating industry integration and making the strong stronger."