How to be creative with trademarks -- Select topics based on the market to design trademarks -- Scope of compensation items for traffic accident damages

A product or a category of products must not only be suitable for a certain group of consumers, but also applicable to the consumer group in a specific region. For this reason, when selecting themes and designing trademarks, one must take into account the geographical environment, living habits, religious beliefs, folk customs, compensation scope for traffic accidents, and moral concepts of the sales area. Discussing these factors is simply to illustrate that when choosing a market for product sales, multiple situations like these must be considered. Similarly, when selecting themes and designing trademarks, one should consider on which products the trademark will be used, and in which regions these products will be sold. If the market for these products is determined to be in China, then pairing and combining Chinese characters would be the most ideal choice. If the market is overseas, using pinyin, English, or other languages would be more appropriate.

Take Coca-Cola Company in the United States as an example: they have three trademarks for their carbonated beverages, namely "COCACOLA" in English, "COKE", and the 3D trademark pattern of a small glass bottle filled with beverage. These three trademarks always appear simultaneously on the outer packaging of various models of Coca-Cola drinks, including large bottles, medium bottles, small bottles, and cans, and are the same all over the world. However, if you pay attention, you'll notice that Coca-Cola sold in the Chinese market has another Chinese trademark in addition to the aforementioned three trademarks —— the Chinese characters "可口可乐", which are the same size as the English "COCA-CO-LA". In Japan, you'll find the Coca-Cola written in katakana on the outer packaging, while in Germany, Coca-Cola's packaging features the brand name written in German.

From the above situation, we can conclude that Coca-Cola's trademark usage model is: "COCACOLA", "COKE", and the 3D small glass bottle trademark are the company's three main trademarks, and they are always used together. However, in each country or region, a local language is selected to spell out "COCACOLA" and used in conjunction with it. The reason Coca-Cola adopts this model is that anyone is most familiar with and easiest to remember their native language. Therefore, using the local language as a trademark is the easiest way to gain acceptance and open up the market.

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Jurisdiction and Acceptance of Traffic Accidents

"Because of focus, things become simple; because of professionalism, they are trustworthy; because of dedication, they are dependable; because of integrity, they are reliable."

Lawyer Zheng initially aspired to become an expert in traffic accident cases. He now has many years of experience handling traffic accidents, possessing rich mediation and litigation skills. He is thoroughly familiar with the procedures and processes involved in handling traffic accidents and has established good relationships with courts, traffic police detachments, and disability assessment departments.

For inquiries, please visit: www.51zjls.com (Hangzhou Traffic Accident Lawyer Network)