Both Bell and Rogers offer wireless Internet, home phone service and TV services across Canada. Between them, the two companies own such Canadian national TV brands as Bell's CCTV and Rogers Sportsnet, a national television brand that packages all sports channels. Such services could be key to what Apple is looking for in its plan to create a television set. "They're looking for partners with wireless broadband capabilities ...," a person who would not be named told The Globe and Mail. In January, according to USA Today, Apple ran into trouble involving content from U.S. content providers for its much-rumored television set. In November, CBS CEO Leslie Moonves seemed to let slip during an earnings call that his company had decided "not to join Apple TV." Moonves' comment, however, explained a qualified reference to Apple's rumored subscription-based streaming plan. Speculation and reports about Apple's plans to enter the television market exploded following the publication in October of Walter Isaacson's authorized biography of Steve Jobs. "I've finally cracked it," Jobs said in the book, referring to solving the problem of creating a user-friendly TV interface. Shortly after the book's release, The New York Times reported that an Apple TV with Siri-style voice command was in engineering and might be launched as early as 2013. There has been no word on whether any U.S. cable or telecom providers are working with Apple. The report did not mention anything about Apple's new TV, including whether the device would exclusively provide online streaming content, include standard cable or satellite TV connections, or integrate those content options. It's possible Apple is seeking partnerships with cable operators to ensure its movies and TV shows are available through their primary suppliers of broadcast TV service seamlessly. Or there could be a deeper partnership where Apple sells hardware through cable or Internet service providers. Following reports that new requirements were expected for Apple's rumored television set, talk between Apple and Canadian telecoms Rogers Communications Inc. and BCE Inc., the parent company of Bell Canada, about a possible TV deal have continued unabated. The talks have progressed so seriously that both Bell and Rogers reportedly have prototypes of the Apple TV set in their respective development labs, according to The Globe and Mail, Canada's largest national newspaper. Related thematic articles: Fremont's LED startup indicates the price point is right Those millions of Facebook? Some may not actually access If you want more people to visit your website, you need to know how to make your Copyright: Legal obstacles, retrieving documents from Interstar Apple's anticipated television may already be in the hands of TV manufacturers