December 14, "2011 China Mobile Global Developers Conference" opened today in Guangzhou. Nearly 2000 global developers, more than 100 terminal manufacturers, platform manufacturers and operators, as well as representatives of more than 10 well-known venture capital enterprises attended the conference together. At the conference, Fan Jin Qiao, General Manager of China Mobile E-commerce Base introduced that the future will be the SoloMo (Social, Local, Mobile) era. Socialization plus localization plus mobilization can innovate many business models, so that services can be sustainable development. Therefore, we need more convenient ways to collect and pay, more efficient user operation strategies, and more flexible network marketing means. Currently, mobile payment can provide two open capabilities: one is payment and settlement capability, which meets our needs for collecting, paying, and sharing accounts in e-commerce. The second is marketing tool capability, which sends electronic coupons, virtual goods as marketing tools, conducts activities, and meets more efficient needs. Fan Jin Qiao indicated that opening up payment and settlement capabilities not only supports traditional Internet of Things channels but also supports various wireless payment channels such as SMS, Wap, and client. In terms of marketing capabilities, mobile phones have other resources besides electronic coupons, such as paying phone bills for mobile phones, bulk payment of phone bills, and discounted payment of phone bills. Now we can support bulk payments, small amount payments, customer service 360, covering the whole country, and conduct various marketing activities with partners. Customer service 360 can enhance and optimize all marketing and after-sales service stages. This allows you to use less time to track more sales opportunities, make more accurate marketing, more accurate after-sales service, and achieve continuous growth in sales performance.