Enterprises, as the basic units of modern society, have a profound influence on the progress of human civilization in terms of their emergence and development. Enterprise image planning is a promotion of the enterprise brand, and is an intangible asset of the enterprise. Enterprises not only promote the development of social material civilization and make human life inseparable from enterprises, but also since the industrial revolution, the material products required by society are mainly provided by enterprises. More importantly, it has made important contributions to the development and progress of social spiritual civilization. Due to the recognition of some enterprises towards enterprise image planning companies, enterprises were previously defined as economic organizations, and economics defined them as "economic units with certain behavioral characteristics, namely seeking to maximize output and profits." However, with the progress of civilization, enterprises have evolved from a single positioning to a dual positioning, meaning that they not only create material products, but also create spiritual values. The shaping of enterprise image planning is achieved through the implementation of philosophy, behavior, and vision. This is precisely the perfect unity of the three processes of enterprise seeking truth, pursuing goodness, and achieving beauty. Related thematic articles: Shanghai SEO.