"How do I get free website promotion?" is a question I'm often asked. When it comes to free website promotion, the thing to remember is that nothing is truly free. If you're not spending money promoting your website, you'll have to spend time. So, why waste time on some website promotion methods that will only bring you negligible returns? If you're prepared to put in the work, these five free website promotion techniques will reward you with increased website traffic, www.yongren.cc.
1. Promote your website through powerful search engine optimization (SEO). SEO stands for Search Engine Optimization, and it's the best thing since sliced bread when it comes to free website promotion. SEO is the process of attracting search engines to your webpages, and the great thing is, it's not hard to learn and apply to your own website(s) at a basic level. By working on SEO, you can improve your webpage's page ranking and drive more traffic to your site. And isn't the ultimate goal of free website promotion to increase traffic? Start with my basic rules of SEO, then move on to some finer points like applying keyword density once you're ready.
Tip: If you're using non-text content on your webpage(s), such as photos, image maps, or JavaScript, include text in your image ALT tags so the search engines can read something.
2. Promote your website through reciprocal linking. When others link to your website from their site, you get free website promotion. You also gain a better search engine ranking for your webpage. The top three search engines (Google, Yahoo, and MSN) use inbound links as an important part of the formula to determine a webpage's ranking.
Remember, though this free website promotion isn't a "numbers game," the quality of the links really matters. So focus your efforts on quality reciprocal link exchanges relevant to your site. The standard process is to find and identify relevant websites that you'd like to have link back to you, then send each webmaster an email requesting a link on their site in exchange for a link on yours.
Tip: You can check a website or webpage's ranking before attempting reciprocal linking by using tools like SEO tools for webpage ranking queries and link popularity checks. Google's toolbar also has a webpage ranking display function. These tools can conveniently help you check the status and progress of your own website and/or pages.
3. Write articles to gain free website promotion. The benefit of this free website promotion strategy is, again, that others promote your site for you. If you get popular, long-lasting articles published on well-known websites or magazines, they can sit there for a very long time giving you free website promotion without further effort on your part.
However, there are catches. First, you must be able to write on a subject or topic that others will want to read and/or publish. Second, you must find quality places to publish your article and convince people to make the decision to publish it. When you find them, ask if they can use a specific piece including your article so they can look at it right away if they're interested, and send it via email. Make sure to mention in your email that they're welcome to publish the piece for free. Also, ensure your work ends with a resource box or "bio" that promotes you and your website.
Tip: If you want to be published on a website or magazine for the first time, spend some time reading their content to see what type of material they might want, and if there are any obvious gaps you can cover in their content. Then tailor your material to the specific needs of the website or magazine.
What other free website promotion techniques are actually worth the time to work on? There's more on page 2 of this article...
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