Recently, "online group buying" has become very popular. It has become a symbol of "low discount, high rebate" in the hearts of online shoppers. In fact, more than ten years ago, online sales began to change many consumers' shopping channels from originally single physical stores to multiple choices of online plus physical stores. Nowadays, online sales have already occupied an important position. The rapid rise of China's logistics industry has paved the way for online sales to seize the market and compete for profits. In order to get this sweet piece of cheese, all major online sales operators have used all their skills.
Since I started to contact online shopping in 2003, looking back on my nearly eight or nine years of online shopping experience, I found that there is a hidden history of the rise and fall of various online shopping platforms behind it.
Joyo Amazon
Joyo Amazon is a Chinese B2C e-commerce website that provides over 1.5 million products for consumers to choose from, including books, audio-visual products, digital software, home appliances, home furnishings, toys, personal care, watches, jewelry, shoes and bags, sports and health products, food, baby products and office supplies.
In May 2000, Joyo.com was founded, providing customers with various books, audio-visual products, software, and general merchandise.
In August 2004, Amazon announced that it had signed a final agreement to acquire Joyo Limited. Joyo.com became a wholly-owned subsidiary of Amazon China, combining Amazon's global leading online retail expertise with Joyo.com's deep experience in the Chinese market to further enter the Chinese market.
On June 5, 2007, Joyo.com announced that the company had officially renamed itself "Joyo Amazon".
Dangdang.com
Dangdang.com is the world's largest comprehensive Chinese online shopping mall, jointly invested by well-known domestic publishing institutions such as Kewen Company, US Tiger Fund, US IDG Group, Luxembourg Cambridge Group, and Asian Venture Capital Fund. Dangdang.com sells a wide range of products online, including home goods, cosmetics, digital products, home appliances, books, audio-visual products, clothing, and baby products.
In November 1999, the website went into operation.
In June 2001, Dangdang.com opened an online audio-visual store.
In July 2004, after careful consideration, Dangdang.com rejected Amazon's acquisition request and insisted on its own development path.
In October 2008, Dangdang.com launched its new homepage, highlighting the image of a comprehensive shopping mall after the redesign.
In December 2010, Dangdang.com successfully listed on the New York Stock Exchange in the United States, becoming China's first completely online-based B2C online mall listed in the United States.
JD Mall
JD Mall is a professional online shopping mall in China. It offers millions of products, including household appliances, mobile digital products, computers, clothing, watches, cosmetics, maternal and infant products, and more.
On June 18, 1998, Mr. Liu Qiangdong started his business in Zhongguancun and founded JD company.
In January 2004, JD ventured into the field of e-commerce and officially launched JD Multimedia Network.
In July 2004, JD pioneered an instant auction system nationwide, which has become one of the objects imitated by many IT e-commerce websites.
In June 2007, JD officially launched a new domain name, successfully redesigned the website, and officially renamed JD Multimedia Network to JD Mall, standing out in the domestic B2C market with a brand-new appearance.
Taobao: Standing out from the crowd
Ten years ago, we were still doubting whether we could buy things online; now, we can easily sell things online and start companies. If at the beginning, online retail was just some individuals playing around, now more and more enterprises, especially small and medium-sized enterprises, are targeting this platform. All of this is thanks to tens of millions of online merchants who rely on their quality products and thoughtful services. Rome wasn't built in a day! The miracle belongs to the accumulation of tens of millions of online merchants. The platform that gave them the opportunity to create this miracle is Taobao.
Since its establishment in 2003, Taobao has evolved from the earliest online trading platform to today's comprehensive online retail business circle integrating B2C, C2C, shopping search, and group buying formats. It has now become one of the largest e-commerce trading platforms in the world. Of course, Taobao's ability to grow from a follower in the domestic C2C market to the market leader within a short span of two years, surpassing eBay and replacing eBay Yiqu as the top player in China's C2C market, and gaining widespread recognition and trust among consumers, is closely related to the implementation of various strategies by Taobao.
In addition, in June this year, Alibaba Group announced that Taobao would be split into three companies: Etao.com, Taobao.com, and Taobao Mall. This active split adjustment by Alibaba is an important move for Taobao to focus on B2C. After the split, Taobao will change its previous group-style charge strategy and widely penetrate various business lines in the e-commerce industry, deeply exploring and cultivating the Chinese e-commerce market. This means that Taobao Mall will engage in direct competition with specialized e-commerce companies like JD, Dangdang, and Joyo, posing a threat to them. However, whether Taobao can eventually surpass the three major specialized B2C e-commerce companies, just as it surpassed eBay, and become the leader remains to be seen. But calling the current online shopping era the "Taobao Era" is certainly not an exaggeration.
Major online platforms, from Joyo Amazon, Dangdang.com, JD Mall to Taobao, offer almost everything people can think of, from books, general merchandise to services. The rise and fall of these major online shopping platforms essentially reflect the transformation or changes in people's consumption needs or concepts in different periods. In addition to the aforementioned major shopping platforms, there are more platform operators like Jupins (http://www.jupins.com), Redbaby, Lefeng, Vancl, Charmhub, etc., focusing on their specialized online shopping fields, adding joy to our lives every day.