Counter-season promotion, online store. During the off-season, sellers can regularly or irregularly launch new products to enhance the attractiveness of the store. This not only attracts new buyers but also maintains good relations with old buyers! In fact, the off-season is just the time for store owners to prepare for peak season sales! Launching new products at appropriate times during the off-season allows you to test buyers' acceptance of new products and prices in preparation for large-scale promotional activities when the peak season arrives. If consumers can accept your new products and their prices during the off-season, then the sales of the new product during the peak season, as you can imagine, will be in high demand, and store owners will be waiting for the money to roll in!
Maintain customer resources well
Due to competitive pressures from all sides, promotional activities are essential in store operations, especially during the off-season. In fact, various promotional activities have become necessary means to stimulate the sales of new products. However, promotions during the off-season must not be excessive. Here, I suggest that during the off-season, stores can carry out some linked sales activities. For example, a recent activity in my store was: if you buy a special-priced new product, and then buy any other item in the store, the shipping fee is free~ This way, when buyers visit the store, they originally planned to buy one item, but due to the activity, it not only boosts credibility, but also offers great discounts for buyers, so generally, they will choose two or more items.
Innovation
For sellers, old customers are a unique resource that needs careful maintenance. If you proactively contact them unexpectedly and introduce new products to them while notifying them of any promotions in the store, this not only passes on the latest information about new products and the store to consumers but also strengthens the relationship between the online store and consumers. Some online stores arrange customer service to pay New Year visits to last year's old customers before and after the Spring Festival, which not only conveys the latest information about new products and the store to consumers first-hand but also strengthens the relationship between the online store and consumers.
Online stores also have off-seasons and peak seasons. The peak season often keeps online store owners busy and happy, but the arrival of the off-season breaks their heads. How to deal with the arrival of the off-season for online stores? The editor of Online Store believes that the following preparations should be made.
Sales are generally divided into two periods: off-season and peak season. When things are hard to sell, many products face entering the off-season, and online merchants inevitably feel a sense of loss. The continuous selling, packing, and shipping scenes of the peak season are gone, replaced by "sparse visitors." How to do well in sales during the off-season? How to improve the performance of online store owners? What should online store owners do to cope with the sales off-season? We can achieve "not-so-off" business from the following aspects.