In ancient workplaces, the basic skills among colleagues were more or less the same. However, there was one aspect where if your verbal expression ability was particularly strong, the probability of standing out would greatly increase.
Verbal expression ability is an important skill for company managers. One of the key tasks for a manager is to convey and implement the instructions and spirit from higher-level departments, deploy the work of their own department or system, accurately, comprehensively, and effectively communicate the scientific decisions of the leadership team, mobilize employees within the department to carry out work in an orderly manner according to overall deployment, achieve tasks, thereby improving efficiency and creating results.
So what specific skills does verbal expression ability include?
1. Oral Expression Ability and Written Expression Ability
Verbal expression ability is divided into oral expression ability and written expression ability.
Oral expression ability, also known as eloquence, is the ability to convey one's thoughts, views, opinions, and suggestions using the most vivid and effective means of expression to influence listeners in the most ideal way. The oral expression ability of company managers mainly includes: reporting skills at various meetings, convincing different audiences, and the ability to handle challenges from various "opponents" in complex situations.
In today’s increasingly advanced information society, company managers may encounter journalists' interviews at any time, deliver speeches at necessary meetings and occasions, and face questioning actively or passively in various social activities. In such scenarios, the eloquence of a manager becomes crucial.
Written expression ability is the capacity to use written expression to systematize, scientize, and stratify one's practical experience and decision-making thoughts. Written expression ability is an essential quality that company managers must possess. Outstanding leaders throughout history, both domestically and internationally, have had excellent written expression abilities.
Modern company managers need even better written expression abilities. In real life, some managers lack written expression skills, which prevents them from fully utilizing their leadership potential. On the other hand, those with excellent written expression abilities who are good at summarizing experiences and making their decision-making thoughts systematic, layered, and standardized tend to stand out.
2. Propaganda Ability
Propaganda ability is another important aspect of a company manager's organizational and command skills. Managers with strong propaganda and motivational abilities can promote, educate, and inspire employees, thus doing a good job in leadership. Generally speaking, the closer a manager is to the grassroots level, the more important propaganda ability becomes. Some tasks may be very necessary from a global and long-term perspective, but they might require certain sacrifices from some departments or temporarily. In such cases, it can be difficult to align everyone's understanding. If people cannot agree on the understanding, it is impossible to ignite their work enthusiasm and drive, leading to disarray and obstinacy. Therefore, the propaganda ability of company managers is very important.
3. Persuasion Ability
Persuasion ability refers to the capacity of a company manager to convince subordinates or other department heads to follow predetermined plans in daily work. Persuasion is a communication activity aimed at gaining the other party's understanding and action. Therefore, the biggest feature of persuasion lies in capturing the other party's attention. If you impose one-sided ideas onto others, persuasion will not succeed. In essence, the key to persuasion is helping the other party develop a voluntary will. Thus, persuasion is not about lecturing to gain intellectual understanding or forcing the other party to act under duress.
People often say, "Life is a continuous process of persuasion." Especially in the business field, where people of various personalities gather, to achieve common goals, everyone must work together, making scenes of persuasion ubiquitous. Saying that work is a continuous process of persuasion is not an exaggeration.
In their work, if company managers do not communicate and persuade their superiors, colleagues, or subordinates, nothing will get done. Within the department, coordination with other departments requires persuasion skills, which is one of the indispensable skills. Many tasks, no matter how hard you work, if relying solely on one person's efforts, will ultimately lead to failure.
However, without taking the initiative, without actively interacting with others, and without guiding the other party, it is impossible to gain cooperation from others. The fundamental power of persuasion consists of three factors: the personality of the persuader (i.e., "who the persuader is"), the strength contained in the persuasive content (i.e., "what is being said"), and the adaptability of the persuader (i.e., "how it is said"). We collectively refer to these three factors as "persuasion ability." Persuasion ability arises from the comprehensive results of these three factors and cannot be replaced by any single skill.
4. Humor Ability
Humorous speech enables company managers to better unite their subordinates, create a relaxed and cheerful atmosphere, facilitate the exchange of thoughts and emotions with others, making it easier for them to accept your views, opinions, and intentions. It also helps improve the image of company managers.
In some situations...
[Note: The original Chinese text appears incomplete, so the final part of the translation may not cover all intended content.]