Yesterday, the top ten collagen brands Yishengmei (www.esmay.net.cn) and CCTV.com (www.cctv.com) announced the establishment of a strategic partnership. Both parties will carry out comprehensive cooperation in the fields of women's beauty and health care. They will jointly provide first-class beauty and health care services for women who love beauty. I also immediately logged into www.cctv.com, entered "collagen" in the search bar in the middle, and indeed, the related displays of Yishengmei collagen products appeared.
According to Zhao Guankai, the General Manager of Qingdao Guanya Biotechnology Co., Ltd., which owns Yishengmei, this collaboration with CCTV.com aims to leverage CCTV.com's powerful media platform to promote the concepts of natural greenness, health, and beauty, as well as Yishengmei's high-quality products to the public, allowing more women who love beauty to understand, recognize, and enjoy them, and regain their confidence in health and beauty. On the other hand, it will let more people know, understand, and enjoy Yishengmei, bringing Yishengmei collagen into thousands of households.
It is understood that the cooperation between Yishengmei brand and CCTV.com has been on both sides' agenda for a long time. After several rounds of arduous negotiations, the strategic cooperation resolution was finally reached in September.
With the increasing attention to beauty and health care, netizens who lack knowledge about health and beauty urgently need a correct and comprehensive learning channel. Based on this, the marriage between Yishengmei and CCTV.com will help achieve the healthy and beautiful aspirations of women who love beauty. Yishengmei will provide high-quality collagen products for women who love beauty, the most professional and comprehensive health and beauty information, and strengthen the exchange and sharing of health and beauty among netizens.
The main advantages of Yishengmei include:
1. The second name in China's top ten collagen brands;
2. The collagen brand with the highest customer return rate;
3. Imported raw materials from Japan, the only domestic long-acting oligopeptide collagen;
4. The only collagen brand in the country that does not offer discounts;
5. Yishengmei is also the first domestic nano-collagen cosmetic brand.
6. The only charitable collagen enterprise in the collagen industry: In 2010, Yishengmei signed an agreement with the Qingdao Red Cross Society, legally committing to donate one yuan to the Red Cross Society for every box of "Yishengmei" product sold, to be used for disaster relief and helping poor children realize their dreams of education.
Based on mutual recognition of each other's influence and brand strength, Yishengmei and CCTV.com have finally joined hands to reach a strategic cooperation agreement, showing the trend of the Chinese collagen market gradually moving towards standardized and unified development. It is believed that during the cooperation process, more Chinese women will understand, become familiar with, and enjoy collagen, thereby helping more Chinese women achieve their aspirations for health and beauty. At the same time, I firmly believe that China's collagen industry will develop more standardly and healthily in the future. I believe that on your journey to pursue health and beauty, Yishengmei will always be there with you!
Source: Collagen continues to soar with the CCTV platform