Yesterday, the top ten collagen brands Yishengmei (www.esmay.net.cn) and CCTV.com (www.cctv.com), announced that they have reached a strategic partnership. Both sides will carry out comprehensive cooperation in the fields of women's beauty and health care. Together, they will provide first-class beauty and health care services for all women who love beauty. According to Zhao Guankai, the general manager of Qingdao Guanya Biotechnology Co., Ltd., which belongs to Yishengmei: this time choosing to cooperate with CCTV.com is because we hope to use the powerful media platform of CCTV.com to promote the concepts of natural greenness, health, and beauty, as well as Yishengmei's high-quality products to the public, so that more women who love beauty can understand, recognize, and enjoy them, regaining their confidence in health and beauty; on the other hand, let more people know Yishengmei, understand Yishengmei, enjoy Yishengmei, and make Yishengmei collagen enter thousands of households.
It is understood that the cooperation between Yishengmei brand and CCTV.com has been on both parties' agenda for a long time. After several rounds of tough negotiations, the strategic cooperation resolution was finally reached in September.
With the increasing attention to beauty and health care, netizens who lack knowledge about health and beauty urgently need a correct and comprehensive learning channel. Based on this, the marriage between Yishengmei and CCTV.com will achieve the healthy and beautiful aspirations of women who love beauty. Yishengmei will provide high-quality collagen products for a wide range of women who love beauty, the most professional and comprehensive health and beauty information, strengthen the exchange and sharing of health and beauty among netizens.
The main advantages of Yishengmei are:
1. The second name in China's top ten collagen brands;
2. The collagen brand with the highest customer return rate;
3. Imported raw materials from Japan, the only domestic long-acting oligopeptide collagen;
4. The only collagen product that does not offer discounts;
5. Yishengmei is also the first nano-collagen cosmetic brand in China.
6. The only charitable collagen enterprise in the collagen industry: In 2010, Yishengmei signed an agreement with the Qingdao Red Cross Society, making a legal commitment to society: for every box of "Yishengmei" products sold, 1 yuan will be donated to the Red Cross Society for the purpose of helping disaster victims and assisting impoverished children in realizing their dreams of education.
Based on the recognition of each other's influence and brand power by Yishengmei and CCTV.com, the two sides have finally joined hands and reached a strategic cooperation agreement, showing the trend of China's collagen market gradually moving towards standardized and unified development. It is believed that during the process of cooperation, collagen will be understood, familiarized, and enjoyed by more Chinese women, thereby helping more Chinese women realize their healthy and beautiful aspirations. At the same time, I firmly believe that our country's collagen industry will develop more standardly and healthily in the future. Believe that on your journey to pursue health and beauty, there will always be the companionship of Yishengmei!
Author: ESMAY
Source: Strategic Cooperation Agreement Reached Between Yishengmei and CCTV