Passion, wind speed, and high-speed racing - in 2011, Silver Bullet Beer launched the Coors Light Silver Bullet Beer Racing Extravaganza. In collaboration with over 100 large-scale karaoke establishments nationwide, they hosted a high-speed racing event. The event used an American-style track racing platform, attracting many young participants. Even though the activity has come to an end, "Silver Bullet" brought together friends who share a passion for racing. Together, amidst the taste enjoyment of Silver Bullet Beer, they continue to embrace their fearless and high-speed youth.
Silver Bullet Beer is targeted at young people who chase fashion trends, dare to take risks, and push forward. It promotes the concept of a high-speed youth filled with unlimited motion. This also establishes the brand value of "Silver Bullet" beer – using boiling passion to surpass a dynamic youth and experience boundless excitement. Silver Bullet asks: Who will rise to the challenge? Find your unique "Silver Bullet" taste, where taste collides with passion and sensation races alongside speed. Your extreme stimulation, your taste feast – what are you waiting for? Start racing!
"Extreme freezing sensation 'Silver Bullet,' who can match its excellence as 'Good Beer'! Real clear beer that makes you fall in love with 'Silver Bullet'!"