Since the beginning of this year, surrounding the herbal daily chemical products, Six God has newly launched Six God Mugwort series shower cream and Six God Mugwort soap, as well as the Han formula Six God shower cream which mainly consists of herbal prescriptions. It can be said that it has promoted the use of Chinese herbal medicine to another level. A long-term industry person who paid attention to Six God expressed to the reporter that with the launch of these two series, as a representative under Shanghai Jahwa, its Chinese herbal strategy is also gradually emerging.
At present, it can be seen that for the application in the aspect of Chinese herbal medicine, Six God is the brand that has launched the most products among domestic daily chemical enterprises, covering Six God shower cream, Six God mugwort soap, Six God toilet water and even Six God baby anti-heat rash products. According to insiders from Six God, regarding its market fist product Six God toilet water, in recent years, Six God has been continuously carrying out category细分in different dimensions.
The culture of Chinese herbal medicine is profound and extensive, and Jahwa's research on Chinese herbal medicine has been continuous. We have accumulated a lot of experience and technology. Doing Baicaoji and Six God at the same time is not only beneficial for us to share resources on the research of Chinese herbal medicine, but also beneficial to integrate the concept of Chinese herbal medicine into products of different categories, so that the brand influence related to Chinese herbal medicine can be made bigger and advocate the value proposition of Chinese herbal medicine. Qin Fenhua, Director of the Marketing Department of Shanghai Jahwa, said in a recent interview with reporters.