In 1990, the first generation of Six God mosquito repellent floral water was launched. The Six God, which was developed by combining traditional Chinese herbal medicine with ancient perfume making techniques in our country, satisfied the basic demands of people at that time for life hygiene, while the pleasant fragrance produced by adding perfume met the hope of people at that time for perfume'. As Li Huiliang, senior researcher of Shanghai Jahwa United Stock Co., Ltd. and deputy director of the Traditional Chinese Medicine Research Institute of Bairoji said.
Nowadays, Li Huiliang has been engaged in cosmetic R & D work in Shanghai Jahwa for 20 years. As the first generation of cosmetics technology R & D personnel after China's reform and opening up, from the launch of the first generation of Six God mosquito repellent floral water to the creative reenactment of Tai Chi mud now, the role undertaken by Li Huiliang has extended from single brand product R & D to the aggregation and imagination of multi-brand culture concepts.
The birth of floral water can be traced back to the beginning of the last century, and its main function is to remove body odor. The emergence of Six God floral water, which combines traditional Chinese herbal medicine in our country with modern perfume manufacturing technology, has changed people's requirements for hygiene habits. At the beginning, the appeal points of the products were mainly based on functions such as anti prickly heat and itching. Said Mr. Li Huiliang.
The fragrance of early mosquito repellent floral water is mainly based on richness. The use of perfume still belongs to a relatively high level at that time, while the pleasant fragrance produced by the added perfume in floral water just meets people's desire for perfume. In terms of packaging materials, affected by consumers' "aesthetic awareness of valuing internal over external" and the limitation of the then process level, ordinary glass materials seem very simple.
While the new generation of six gods not only adopts medicinal neutral glass, but also more exquisite patterns, logo and fashion. At the same time, the original strong smell has been replaced by fresh, elegant and natural smell. In terms of function, it extends from single itching and prickly heat to refreshing, anti-inflammatory, refreshing, skin cleaning and so on.
Initial success
When the first bottle of Six God mosquito repellent floral water was launched, relying on the special trust of Chinese consumers in traditional Chinese medical culture with distinct local cultural connotation, Six God mosquito repellent floral water quickly occupied more than 70% of the market share of floral water at that time with the clear product demand of "anti prickly heat and itching, refreshing", and became a well known summer skin care product. It can be said that Six God floral water is a typical example of the application of traditional Chinese herbal medicine in skin care cosmetics.
Li Huiliang emphasized that the prescription of Six God Chinese medicine was used to treat prickly heat and other summer diseases, and its main components were pearl powder, musk, dragon brain and so on. Taking this ancient prescription as a clue, combined with a large number of ancient medical classics, and combining with the modern formula and manufacturing technology of mosquito repellent floral water, this functional product was innovated to solve the problem of summer skin. It can be said that Six God floral water is the first product in China's personal care products market to combine modern perfume making technology with traditional Chinese herbal medicine extraction and compounding technology.
Six God Mosquito Repellent Floral Water R & D Reform
During the 20 years, the product development of Six God mosquito repellent floral water has been changing all the time, and Li Huiliang has personally experienced some phased reforms.
From the 1980s to the early 1990s, restricted by conditions, scientific researchers usually "shoulder multiple responsibilities, market research, product development, and the research and development process are almost completed by one or several people." Now it takes three or four years for a product to go from concept to final launch Clinical' trial, while my role is to focus on the control of relevant formula design in the product development process and provide technical support for the extension of product function demand and cultural connotation of relevant brands, and provide high quality products for the company's market introduction. From the scientific research perspective of the product, constantly give the brand vitality the nutrients needed. Said Li Huiliang.
Since 1996, Jahwa has carried out more systematic research on the Chinese herbal raw material system in the Six God formula, including the optimization research of Chinese herbal origin, the quality control research of Chinese herbal raw materials, and the clinical effect research of the complete formulation formed. By 2003, the manufacturing process of Six God mosquito repellent floral water was improved, so that the effective ingredients in the formula were more easily absorbed by the skin, and then protected by experts' evaluation in the form of law to protect independent intellectual property rights, and gradually realized the transformation of improving raw material utilization and reducing production loss.
From the "traditional promotion method of Six God to the high posture and high "box office rate of Tai Chi mud in the high-end brand "Bai Cao Ji of Jiahua today, the essence of traditional Chinese herbal medicine culture in China -- the balance beauty and health concept of unity of heaven and man, has been played to perfection by Jiahua.
Bai Cao Ji Qing Ji Yang Yan Tai Chi mud, divided into black and white mud, contains the essence of Chinese herbal medicine such as red peony and white peony, clears first and then supplements, which caters to the modern women's fashion consumption habit, which reflects the innovation measures of Shanghai Jahwa to keep reforming and move towards the fashion industry.