This year, Liushen Group has launched its latest products, including Liushen Mugwort shower cream, Liushen soap, and traditional Chinese medicine (TCM)-based Liushen shower cream. This is the first time that Liushen has introduced the TCM concept on a large scale. An agent of daily chemical products said that this move also marked the official start of Liushen Group's TCM strategy.
After interviewing various large supermarkets, it was found that daily chemical brands are launching a series of products such as refreshing cooling, mosquito repellent itch relief, moisturizing whitening, etc., with products like flower water and shower creams constantly undergoing promotional activities. Among them, the products of Muben Essence have gained more consumer attention. According to supermarket staff, the sales volume of TCM-based products is 5% to 10% higher than that of regular products.
With the arrival of midsummer, shower creams, flower water, and other daily chemical products have entered the peak sales season. Yesterday, I discovered during my visit that this summer, daily chemical products are popular for their pursuit of herbal and TCM ingredients. Not only has Liushen Company launched its latest mugwort shower liquid, but insiders have also revealed that the main reason daily chemical products are promoting the TCM concept is related to combating the impact of preservatives.