At present, it can be seen that Liushen is the brand that has launched the most products in terms of the use of Chinese herbal medicine among domestic daily chemical enterprises, covering Liushen shower gel, Liushen mugwort soap, Liushen floral water, and even Liushen baby anti-prickly heat products for infants. According to insiders from Liushen, in recent years, Liushen has been continuously细分ing different categories of its market punch product, Liushen floral water.
This year, around Chinese herbal medicine daily chemical products, Liushen has newly launched Liushen mugwort series shower gel and Liushen mugwort soap, as well as Hanfang Liushen shower gel mainly composed of Chinese herbal medicine formulas, which can be said to have elevated the application of Chinese herbal medicine to another level. An industry insider who has been paying attention to Liushen told the reporter that with the launch of these two series, as a representative under Shanghai Jahwa, the Chinese herbal medicine strategy of Liushen brand is also gradually coming to light.
The culture of Chinese herbal medicine is profound and extensive, and Jahwa's research on Chinese herbal medicine is continuous. We have accumulated a lot of experience and technology. Doing both Baicaoji and Liushen not only facilitates the sharing of resources for our research on Chinese herbal medicine, but also helps to integrate the concept of Chinese herbal medicine into different categories of products, allowing the overall brand influence related to Chinese herbal medicine to be greater and advocate a value proposition of Chinese herbal medicine. Qin Fenhua, Director of the Marketing Department of Shanghai Jahwa, said in a recent interview with the reporter.