In order to adapt to new psychological needs, in the past one or two years, Six Gods bath lotion has changed from a simple refreshing product appeal to establishing a brand concept of summer, coolness, family, health, and fashion. In terms of packaging and advertising promotion for Six Gods bath lotion, certain adjustments have been made for brand innovation, and the intensity of advertising placement has been increased. It is hoped that apart from capturing all users of Six Gods eau de cologne, it will also attract more young but still interested in Chinese tradition high-end users, and strive for some territory of multinational companies. In product development, Six Gods bath lotion, while maintaining its original refreshing characteristics, has added a series of products with moisturizing and antibacterial functions, expanding the originally seasonal product to seasons other than summer.
With the local brand culture meaning of the Six Gods brand and the unique product positioning of the Six Gods brand, Six Gods bath lotion firmly occupies a relatively large market share advantage. And due to the inertia of usage habits, this advantage can be maintained over a long period of time. However, many people's attitude towards Six Gods bath lotion is highly loyal but low in goodwill, believing that the product lacks a strong sense of fashion. This indicates that Six Gods bath lotion is facing the tendency of brand aging.
At the same time, since Six Gods eau de cologne still maintains vigorous vitality in many areas, especially in areas south of the Yellow River, and multinational companies are not interested in entering this field, therefore, Six Gods eau de cologne has unparalleled brand influence in this area. In recent years, Shanghai Jahwa has also strengthened brand innovation work for Six Gods eau de cologne, striving to attract more and younger consumers, which also plays a positive role for Six Gods bath lotion.
In the early stage of the opening up of the Chinese market, enterprises generally believed that multinational companies would sweep the entire Chinese market. The strategy of Six Gods bath lotion successfully analyzed how Chinese local enterprises use their local advantages to build industry leaders.