The concept of ecological livability is becoming increasingly prominent, and a green trend is sweeping through the Zhuzhou real estate market.
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Green Real Estate in the Eyes of Consumers
Through field visits and surveys, it was learned that consumers have different understandings of green real estate. Mr. Zhou, a resident of Zhuzhou, expressed: "I think green real estate should be quite well done in terms of community greening, for example, planting more green vegetation within the community, having a clean environment suitable for residents to exercise in the morning or take a walk in the evening."
However, Miss Qian, who is looking around for her matrimonial home, believes that green real estate is not just about having a beautiful environment; the environmental friendliness of the building materials used is also an important factor. "Nowadays, indoor and outdoor environmental pollution is becoming increasingly serious. Living in a green real estate will allow us to feel more reassured when planning to have a healthy baby in the future."
Xiao Yang, a senior student at Zhuzhou Institute of Technology who is good at collecting various information online, said regarding "green real estate": "Currently, many large developers in China have adopted low-carbon and environmentally friendly green technologies such as solar heating systems and rainwater recycling systems in their projects. I hope to buy a small apartment in Zhuzhou's green real estate that offers a comfortable environment, is low-carbon and environmentally friendly, and has complete functional facilities. This is my main consideration when choosing a house."
Expert Interpretation of Green Real Estate
Perhaps, in the eyes of most consumers, large areas of green vegetation and environmentally friendly, low-carbon building materials are a full understanding of green real estate. However, this is not entirely correct. These are merely some basic elements of the concept of green real estate. For a real estate project to reach the standard of being green, there are far more conditions it must meet.
"Green real estate should possess five major performances: economy, applicability, safety, durability, and environmental friendliness." As a veteran expert in the real estate industry, Director Qiu Bojun of the Zhuzhou Municipal Housing Authority Development Office provided a detailed interpretation of the true meaning of green real estate.
According to Director Qiu, the economy of green real estate is what we commonly refer to as low carbon and energy saving, including design aspects related to water conservation and electricity savings, as well as the use of renewable resources. "In many developed cities, many real estate projects have rainwater collection and utilization systems. The collected rainwater can satisfy the community's sprinkler, car washing, and firefighting water needs while meeting the requirements of green environmental protection," Director Qiu indicated. Not only water resource utilization but also using solar energy for water heating and geothermal energy for temperature control are manifestations of the economic aspect of green real estate.
"Applicability mainly reflects in the humanized design of real estate projects, allowing residents to enjoy a more comfortable life," Director Qiu exemplified by saying that whether the structure of a building considers natural factors like ventilation and sunlight changes affecting the residents, and whether it achieves the most scientific and reasonable arrangement, all belong to the standards of green real estate.
Regarding the safety of green real estate, Director Qiu believed that many consumers' understanding often remains at the simple safe use of building materials. "In fact, safety also includes the safety of the building structure, the security and humanization of community management."
"Durability has become an important indicator in the evaluation of green buildings," Director Qiu frankly stated. The usage period of commercial residential properties in China is 70 years, which requires development enterprises to select building materials with equivalent durability. Any building that does not meet this requirement cannot be called green real estate.
As for environmental friendliness, Director Qiu emphasized that besides the general consensus on the greening and naturalization of living environments, the setting up of landscapes within the community, the surrounding supporting facilities of buildings, as well as the protection of ecological environments and staying away from pollution sources, all belong to the evaluation criteria of green real estate.
"Some development enterprises in our city are already striving towards the standards of green real estate, and now we are promoting them as model projects to the market," Director Qiu openly stated that before long, green real estate will surely become an important direction for the future development of our city's real estate industry.
Brand-name Real Estate Enterprises Lead the 'Green Wind' in the Market
Just as Director Qiu Boyun mentioned, currently, although the green trend has just reached Zhuzhou, a group of pioneers in the industry has already gathered in the field of green building development in Zhuzhou.
Jingshi Royal City, developed by Jingshi Property, as the first project in Zhuzhou to obtain 2A certification, has been dedicated to the protection of the original ecological mountain body. According to Marketing Director Chen Ni, Jingshi Royal City is located on Feng Mountain within the Fengxi Ecological Park, which contains ten thousand mu of original ecological forest. To maximize the restoration of the beauty of the mountain body and fully balance the relationship between architecture and the environment, they continuously reduced the building density, adjusting the originally designed 11 buildings to 9, and evenly designed the environment between the buildings, forming a plane layout pattern of "houses wrapping mountains", scientifically achieving the effect of every household enjoying scenic views through their windows. While preserving the natural landscape, they also built pavilions and waterside gazebos between the mountains, allowing residents to deeply feel the integration with nature. "Not only in environmental protection, but in other aspects, we strive to create a safe and comfortable living space for the residents," Director Chen introduced that each building in Jingshi Royal City has a lobby manager providing the most humanized service; the bottom of the buildings are designed with a six-meter-high open-air floor, ensuring ventilation and lighting while also serving as a great place for relaxation...
At the autumn property fair held in Zhuzhou last year, Huachen Property was the first to bring the display of energy-saving and environmental protection building materials to the site, demonstrating the company's determination to focus on the construction and development of green real estate in the future. "Under the backdrop of building a two-oriented society in Changsha-Zhuzhou-Xiangtan, Huachen has also launched its 'green' strategy on a large scale," Planning Manager Xu Zuzheng of Huachen Property told reporters that to let consumers personally experience an environmentally friendly and low-carbon lifestyle, Huachen International was the first in Zhuzhou's residential projects to adopt heat-insulating aluminum alloy environmental protection building materials and double-glazed glass. According to Manager Xu, these building materials combine the advantages of PVC and aluminum alloy, simultaneously meeting multiple requirements such as decorative effects, door and window strength, and durability, significantly saving heating and cooling costs, truly achieving soundproofing, heat insulation, and thermal preservation. In addition, various high-tech energy-saving and environmental protection building materials and facilities such as vitrified micro-bead external insulation system, roof ground rainwater collection and recycling system, and perlite thermal insulation board were widely applied in the construction of Huachen International projects.
"The evaluation standards for green real estate are extremely strict, requiring review starting from the project planning and design stage." Vice President Liu Xuewei of Lingdi Property, who once participated in the development and construction of green real estate in Guangdong, had deep feelings when talking about the green concept: "Habitability, naturality, energy saving, and environmental protection should be its main features." According to General Manager Liu, in order to preserve eight hundred-year-old native camphor trees within the community, the development plan of Impression Huadu was even revised to make way for the buildings. Now, a 5000 square meter original ecological mountain park, a 13000 square meter premium garden, a 1400 square meter elevated garden layer, and a 44% green space ratio have completely made Impression Huadu reach the ecological habitable standard. The application of technologies and products such as aerated concrete bricks, external wall insulation, and rooftop thermal insulation waterproofing, as well as the planning and design of pedestrian-vehicle separation and underground garages, further integrate energy saving and environmental protection into the buildings. General Manager Liu also informed reporters that in terms of property management, Impression Huadu hired a well-known property management company from Shenzhen, striving to achieve the most thoughtful management.
As the only project in Zhuzhou to pass the final review of the Ministry of Housing and Urban-Rural Development's residential performance recognition and receive the title of 2A real estate - Rhine Town under Central Tian Hengdi Property, it follows the design concept of "preserving natural ecology, inheriting historical veins, and creating a Nordic style", perfectly preserving the original topography, vegetation, and native forest. Meanwhile, during the construction process, sufficient attention was given to energy saving, water saving, land saving, and the qualification and safety of materials and equipment, creating a comfortable and humanistic green living space for residents.
"Rhine Town is the only national water-saving demonstration community in our city." General Manager Tang Qixiong of Central Tian Hengdi Property told reporters that the community installed rainwater recycling and utilization systems and landscape water recycling and utilization systems, effectively recovering and conserving water resources. Moreover, they maximally preserved the trees on the original site, preserving camphor trees over 50 years old, magnolias over 40 years old, and osmanthus trees over 20 years old in the unique 3000+ square meter Black Forest landscape. "We not only protect the original ecological forests within the community but also pay attention to the coordination and unity of the surrounding environment of the community." According to General Manager Tang, the nearby original ecological Tianxin Resort, as well as the preserved original ecological mountains and beautiful natural scenery near the third and fourth phases, also serve as the best extension of the community's green environment.
Especially touching is that the remaining industrial mining production equipment on the original site was ingeniously designed into a cultural landscape, artistically arranged within the community, fully showcasing the cultural characteristics of Zhuzhou as a heavy industrial city.
Brand-name real estate companies lead the 'green wind' in the market
Just as Director Qiu Boyun mentioned, currently, although the green trend has just reached Zhuzhou, a group of pioneers in the industry has already gathered in the field of green building development in Zhuzhou.
Jingshi Royal City, developed by Jingshi Property, as the first project in Zhuzhou to obtain 2A certification, has been dedicated to the protection of the original ecological mountain body. According to Marketing Director Chen Ni, Jingshi Royal City is located on Feng Mountain within the Fengxi Ecological Park, which contains ten thousand mu of original ecological forest. To maximize the restoration of the beauty of the mountain body and fully balance the relationship between architecture and the environment, they continuously reduced the building density, adjusting the originally designed 11 buildings to 9, and evenly designed the environment between the buildings, forming a plane layout pattern of "houses wrapping mountains", scientifically achieving the effect of every household enjoying scenic views through their windows. While preserving the natural landscape, they also built pavilions and waterside gazebos between the mountains, allowing residents to deeply feel the integration with nature. "Not only in environmental protection, but in other aspects, we strive to create a safe and comfortable living space for the residents," Director Chen introduced that each building in Jingshi Royal City has a lobby manager providing the most humanized service; the bottom of the buildings are designed with a six-meter-high open-air floor, ensuring ventilation and lighting while also serving as a great place for relaxation...
At the autumn property fair held in Zhuzhou last year, Huachen Property was the first to bring the display of energy-saving and environmental protection building materials to the site, demonstrating the company's determination to focus on the construction and development of green real estate in the future. "Under the backdrop of building a two-oriented society in Changsha-Zhuzhou-Xiangtan, Huachen has also launched its 'green' strategy on a large scale," Planning Manager Xu Zuzheng of Huachen Property told reporters that to let consumers personally experience an environmentally friendly and low-carbon lifestyle, Huachen International was the first in Zhuzhou's residential projects to adopt heat-insulating aluminum alloy environmental protection building materials and double-glazed glass. According to Manager Xu, these building materials combine the advantages of PVC and aluminum alloy, simultaneously meeting multiple requirements such as decorative effects, door and window strength, and durability, significantly saving heating and cooling costs, truly achieving soundproofing, heat insulation, and thermal preservation. In addition, various high-tech energy-saving and environmental protection building materials and facilities such as vitrified micro-bead external insulation system, roof ground rainwater collection and recycling system, and perlite thermal insulation board were widely applied in the construction of Huachen International projects.
"The evaluation standards for green real estate are extremely strict, requiring review starting from the project planning and design stage." Vice President Liu Xuewei of Lingdi Property, who once participated in the development and construction of green real estate in Guangdong, had deep feelings when talking about the green concept: "Habitability, naturality, energy saving, and environmental protection should be its main features." According to General Manager Liu, in order to preserve eight hundred-year-old native camphor trees within the community, the development plan of Impression Huadu was even revised to make way for the buildings. Now, a 5000 square meter original ecological mountain park, a 13000 square meter premium garden, a 1400 square meter elevated garden layer, and a 44% green space ratio have completely made Impression Huadu reach the ecological habitable standard. The application of technologies and products such as aerated concrete bricks, external wall insulation, and rooftop thermal insulation waterproofing, as well as the planning and design of pedestrian-vehicle separation and underground garages, further integrate energy saving and environmental protection into the buildings. General Manager Liu also informed reporters that in terms of property management, Impression Huadu hired a well-known property management company from Shenzhen, striving to achieve the most thoughtful management.
As the only project in Zhuzhou to pass the final review of the Ministry of Housing and Urban-Rural Development's residential performance recognition and receive the title of 2A real estate - Rhine Town under Central Tian Hengdi Property, it follows the design concept of "preserving natural ecology, inheriting historical veins, and creating a Nordic style", perfectly preserving the original topography, vegetation, and native forest. Meanwhile, during the construction process, sufficient attention was given to energy saving, water saving, land saving, and the qualification and safety of materials and equipment, creating a comfortable and humanistic green living space for residents.
"Rhine Town is the only national water-saving demonstration community in our city." General Manager Tang Qixiong of Central Tian Hengdi Property told reporters that the community installed rainwater recycling and utilization systems and landscape water recycling and utilization systems, effectively recovering and conserving water resources. Moreover, they maximally preserved the trees on the original site, preserving camphor trees over 50 years old, magnolias over 40 years old, and osmanthus trees over 20 years old in the unique 3000+ square meter Black Forest landscape. "We not only protect the original ecological forests within the community but also pay attention to the coordination and unity of the surrounding environment of the community." According to General Manager Tang, the nearby original ecological Tianxin Resort, as well as the preserved original ecological mountains and beautiful natural scenery near the third and fourth phases, also serve as the best extension of the community's green environment.
Especially touching is that the remaining industrial mining production equipment on the original site was ingeniously designed into a cultural landscape, artistically arranged within the community, fully showcasing the cultural characteristics of Zhuzhou as a heavy industrial city.
