Philip - Green, the retail Kingdom
On the street: Zara.
Within the Golden Age, the British fashion business produces not just the five-finger shoes mainstream fashion but also product marketing. At that time, it wasn't only King Philip - Green. In 2002, Green spent 850 million pounds to purchase the Arcadia Group. Three years later, in the first half of the year, Topshop clothes in the UK invested 1 billion pounds in advertising.
Several retailers have decided to follow the prosperity of Topshop and try to go further. They quickly became a popular industry standard, and their clothing could be produced in very high-speed small batches. The favored boutiques on main roads are highly aware of capturing every trend and customer's whim; this is the industry's definition of rapid response. Magically sticking to the example of the success of Topshop, the quickest way to attempt to obtain the supply chain is to compress every single step of the production process to a few days or even hours, instead of weeks. Time to market is halved and then compressed to a quarter. Buyers maintain the idea of the British style team faxed to suppliers around the globe, which has become frequent for buyers.
A couple of years ago, there was a plant with a 20-week way to get 40,000 major retailers with four different styles of clothes. Thankfully, these days, the plant only needs five weeks, a week's way to get the production of 500 retailers with four styles of clothes on it. However, Topshop attempts to put it in the production cycle from 9 weeks to six weeks; using the least time when H&M reduces its item style transmission train to a total of 3 weeks. However, they aren’t the revolution that brought an intermediate. Ultimately, a more sedate brand, a more mature name appears in the pub: Zara.